Strategy Driven

OCTOBER 29, 2020

In the hospitality industry, services and products are only useful when utilized and, of course, paid for. The fixed prices of these services do not allow the business to make up for the losses incurred on days where demand is deficient. What is yield management? So, really, what is yield management ?

Yield Management 65

Yield Management Price Management Hotels 65

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules.

Hotels 10

Hotels Yield Management Discount Price 10

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules.

Hotels 8

Hotels Yield Management Discount Price 8

Strategy Driven

MARCH 30, 2011

Our understanding of pricing has come a long way since 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand. Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. Rather, pricing today must be focused on value exchange. Smith, PhD.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

MARCH 23, 2015

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies.

Price 8

Price Team Sports Franchising 8