Lead on Purpose

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Leading product strategy and execution

Lead on Purpose

There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Building software platforms and applications that customers love, and will recommend to their peers, takes extreme focus and hard work.

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Product manager or product maker?

Lead on Purpose

When you think about the title ‘product manager’ … Continue reading → In some cases, they improve and become more popular. At times, because of the acts of certain, often high-profile, individuals, titles can lose value.

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How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading →

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Using the right data methods in product research

Lead on Purpose

Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. Understanding the problems they face, and solving those problems with a software solution, is the end goal. prodmgmt #Leadership Continue reading →

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Developing high-performance product teams

Lead on Purpose

It’s difficult (if not impossible) to quantify what it takes to develop a productive and successful product team. Every product is unique, and every company does things differently. From a distance it may seem that there’s no process or methodology … Continue reading →

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Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult. We all know about companies … Continue reading →

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Product Manager as CEO

Lead on Purpose

Many product managers have begun their tenure with an up-and-coming company by hearing the phrase, “We want you to be the CEO of the product.” While many have argued the validity of this statement, it is something that every product … Continue reading →

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