Public Relations Related Topics 
Eric Jacobson
FEBRUARY 14, 2022
Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. I’m expecting a dramatic growth in the industry.
Eric Jacobson
MAY 20, 2017
A combination of marketing, public relations, and advertising all focused on conditioning the market to desire and need whatever you're giving it. Creating a powerful and provocative story that causes customers or users to make a choice. A story that evokes something different from what came before, not just better.
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Eric Jacobson
FEBRUARY 8, 2014
All the various elements of marketing -- advertising, public relations, community activities, and others -- are useful tools, but they must be coordinated if your marketing is to be as effective as possible.
Eric Jacobson
SEPTEMBER 5, 2016
A combination of marketing, public relations, and advertising all focused on conditioning the market to desire and need whatever you're giving it. Creating a powerful and provocative story that causes customers or users to make a choice. A story that evokes something different from what came before, not just better.
Eric Jacobson
MARCH 20, 2011
And, hats off to David's company for recently earning two agency of the year awards in public relations and employee communications. If you don't make mistakes you're not pushing hard enough; moving fast enough; or learning. Make mistakes quickly, just don't repeat them.
Eric Jacobson
JUNE 28, 2016
A combination of marketing, public relations, and advertising all focused on conditioning the market to desire and need whatever you're giving it. Creating a powerful and provocative story that causes customers or users to make a choice. A story that evokes something different from what came before, not just better.
Eric Jacobson
JANUARY 11, 2012
Generating regular content for customer networks that is neither traditional advertising nor traditional public relations. Capturing, assessing and directing ideas from customers in order to feed them into product innovation and business process improvement.
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