Seth Godin considers what needs to be done when difficult jobs become easier to do. An excerpt:
Star Trek was cancelled twice during its original run for the simple reason that the ratings didn't justify the cost. Today, fans are making original Star Trek episodes for free. Many elements of the production are simply stunning.
Or you might be a wedding photographer with tons of fancy equipment, competing against the fact that every single guest at the wedding has a camera in his pocket.
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