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I’m Not Naive, We’re Just Cowards

Modern Servant Leader

You think Servant Leadership doesn’t work “in the real world” I guess organizations practicing servant leadership like Southwest Airlines, Vanguard, REI, U.S. We fail to stand up and resist toxic leadership when we see it. In fact, it’s quite the opposite… You Say I’m Naive.

Reis 198
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Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

When I say, "Social is and can be more than media," people resist. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. It's as if the two words (social and media) are now permanently fused together. But they shouldn't be. Social can be — and already is — more than Media. They live it.

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The Rise of Virtual Brick-and-Mortars

Harvard Business Review

The more compelling and unique — think REI with its climbing walls — the better. Otherwise, they''ll likely take the path of least resistance — and that could mean they don''t buy from you. The message is clear: in-store experience matters. Don''t count on bringing customers to your brand.

Retail 8