Harvard Business Review

DECEMBER 7, 2017

REI) charges customers $20 to $40 to tackle the 60-foot climbing walls and structures it has in its flagship stores, offering instruction and also essentially getting customers to pay to try out its mountain-climbing equipment. Even Starbucks started out as a manufacturer before Howard Schultz turned it into an experience stager.)

Merchandising 11

Merchandising Retail Reis Discount 11

Harvard Business Review

MAY 24, 2016

For example, Sephora offers in-store customers the ability to get online makeup tutorials at stations called the “Beauty Workshop.” Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 10

Retail Supply Chain Loyalty Reis 10

Harvard Business Review

DECEMBER 6, 2017

HMSHost will be launching workshops on engagement across the entire company. That’s why companies like UPS, Lowes, REI, and Starbucks are in high demand — they all offer some form of health insurance for part-time, hourly employees. Offer professional-development opportunities.

Survey 8

Survey Retail How To Reis 8

Harvard Business Review

JUNE 23, 2014

Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise. Especially when the purchase is something we really care about, we’re willing to pay extra for a trusted advisor helping us make the right choice.

Retail 8

Retail Reis Price Banking 8