Leading in Context

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Foster Your Ethical Brand Reputation

Leading in Context

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­ In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020.

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100 Trends For 2014 (Including Responsibility and Reputation)

Leading in Context

By Linda Fisher Thornton Staying competent is an important part of today''s proactive ethical leadership. As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology.

Trends 245
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Fear Disrupts Human Development (And Ethics)

Leading in Context

By Linda Fisher Thornton Ethical leaders create fear-free work environments, which are foundational in building and maintaining ethical culture and protecting reputation and ethical brand value.

Ethics 383
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Leadership: Evaluating Ethical Awareness

Leading in Context

Since ethical reputation is a defining element in individual and organizational success, it is time that we consider ethical awareness as a key element of experience when selecting leaders for our businesses, community organizations, governments, and nations.

Ethics 291
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Leaders: Can You Control Ethics?

Leading in Context

Leaders have tried to control ethics by running a tight ship, closely managing workers, but that does not bring out the best in people and may lead to workers not caring about protecting the company's reputation. .

Ethics 194
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How You Can Stop The “Fake News” Madness

Leading in Context

While a headline may be compelling, we can easily damage our personal reputation and brand if we share it and it turns out to be "fake news." By Linda Fisher Thornton We all need to know how to tell what's real news and what's not. It's our job to "check stories out" to be sure that what we share is real.

Software 234
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5 Ways To Bolster Your Organization’s Ethical Immune System

Leading in Context

Building a healthy ethical culture where people take steps to protect ethics and reputation takes intentional effort. What actions can we take to boost our ethical immune systems? And how could doing that help us create more ethical organizations?

Ethics 120