In the CEO Afterlife

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The Most Overused Word in Business

In the CEO Afterlife

Big retailers are dead without a firm understanding of daily, weekly and monthly tactics. In this case, because of Coca-Cola’s massive consumer appeal, a healthy retail margin that inflates the price of Coke would not be a wise decision. Selling Coke at a price above competition destroys the retailer’s strategic positioning.

Tactics 217
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In Praise of the Fast Company

In the CEO Afterlife

Fast companies deliver superior results to thousands of customers, retailers, restaurants, and service organizations. Success comes from the ability to satisfy America’s powerful retail chains with flexibility, service, pre-defined quality, all at the lowest price. Fast Companies Get Results.

Company 145
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Bullied by a Monopoly

In the CEO Afterlife

Well, I already had a bar code; now I was told that I had to join this organization and pay annually or my products would no longer be handled by chain retailers. During that time, a company known as GS1 was formed under the auspices of regulating product bar codes. I soon learned that I had no option. In Canada, GS1 is a monopoly.

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Minimalism: Doing More, with Less

In the CEO Afterlife

Videos of Black Friday frenzies and physical violence for retail goods open the audience’s eyes to our society’s obsession with material things. Others live in minimalist homes about the size of a typical bedroom. All these interviews occur while clips of America’s mass-consumption lifestyle are juxtaposed in the background.

Ryan 168
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Leamington, Canada: The Little Town That Could

In the CEO Afterlife

Loblaws , Canada’s largest food retailer, announced that they were discontinuing French’s ketchup, claiming that the new brand’s sales weren’t cutting it. Nonetheless, when a retailer with the size and clout of Loblaws makes a call like this, it is game-over for the supplier.

Retail 100
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Differentiation’s Arch Enemy: Price

In the CEO Afterlife

In Canada and the United States, there is so much ‘trade money’ offered and generated by volume incentives, co-operative advertising and in-store promotion schemes, that aggressive retailers channel these funds into lowering a brand’s selling price to generate store traffic. Now imagine how their rivals feel about that.

Price 162
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Why Price Fixing Continues

In the CEO Afterlife

In Canada and the United States, there is so much ‘trade money’ offered and generated by volume incentives, co-operative advertising and in-store promotion schemes, that aggressive retailers channel these funds into lowering a brand’s selling price to generate store traffic. Now imagine how their rivals feel about that.

Price 148