article thumbnail

5 Ways Retailers Can Increase Sales

Strategy Driven

At the center of any business’s sales strategy should be their marketing strategy: this will affect how your business is perceived and how far it reaches among online and real-life audiences.

Retail 50
article thumbnail

Discover How You Can Benefit from Content Marketing

Women on Business

They reach out and communicate with you via social web conversations, and in time, they become loyal brand advocates who talk about your brand, creating a form of word-of-mouth marketing that business owners could only dream about years ago.

Content 200
article thumbnail

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media. Companies build consumer awareness through paid media and get products in front of customers by offering promotional dollars to supermarkets to display products prominently in the aisles.