In the CEO Afterlife

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. The Tragic Fall from Specialist to Generalist: Starbucks, the Latest Victim. by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments.

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