On a summer afternoon, a team of engineers and a group of executives at one of America's largest companies met in a classroom deep in the heart of their sprawling executive training facility to discuss their multi-hundred-million-dollar five-year plan for developing a new diesel and natural gas engine. Their goal was to enter a new market space: excitement was running high. The engine, named Series X, had broad applications in many industries, from energy generation to locomotive power.
- From The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term Growth by Eric Ries
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