Lead on Purpose

DECEMBER 12, 2011

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Through this process of steering, we can learn when and if it’s time to make a sharp turn called a pivot or whether we should persevere along our current path.”.

Ries 216

Ries Company Entrepreneur Agility 216

Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. The result was not only a multi-billion dollar business but a sharp increase in bar soap sales.

Trout 13

Trout Ries Brand Retail 13

Harvard Business Review

NOVEMBER 22, 2012

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Broad public exposure won't do you much good if your ideas and skills aren't sharp. Sometimes, it seems they've always loomed large: for decades, Michael Porter has been synonymous with strategy, and John Kotter with change management.

Reputation 8

Reputation Case Study Ries Kotter 8

Harvard Business Review

JANUARY 23, 2014

Since 2012, I’ve co-hosted The Lean Startup Conference with Eric Ries. But as a curator, you can provide unique value by finding sharp people that everyone doesn’t already know. Women’s under-representation at such events gets a lot of attention, but people of color are also relatively rare on conference stages.

Conference 11

Conference Stage-Gate Proposal Ries 11

Harvard Business Review

APRIL 27, 2015

A sharp, shared definition of innovation. differ­ent risk cate­go­ries (incremental improvements versus speculative ventures); and differ­ent time horizons. To manage innovation in a systematic way, you have to have a widely understood definition of innovation.

Innovation 8

Innovation Company Engineering Supply Chain 8