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How Big Companies Should Innovate

Harvard Business Review

Over the past few years, Eric Ries ' lean start-up movement has gained meaningful traction in the entrepreneurial community. A group inside his office, New Urban Mechanics , is charged with coming up with different technological solutions to city problems. Transfer pricing inside a company is already a complex issue. Test to learn.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Eric Ries brought the concept of the Lean Startup into our zeitgeist. Models of leanness.