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Put Failure in Its Place

Harvard Business Review

It's about learning the right kind of lesson, or what Lean Startup guru Eric Ries describes as validated learning. Learning is the essential unit of progress for start-ups," writes Ries. As we are faced with interim failures in our innovation process, the narrative we construct is key. It's not just that you learn a lesson.

Ries 22
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Put Failure in Its Place

Harvard Business Review

It's about learning the right kind of lesson, or what Lean Startup guru Eric Ries describes as validated learning. Learning is the essential unit of progress for start-ups," writes Ries. As we are faced with interim failures in our innovation process, the narrative we construct is key. It's not just that you learn a lesson.

Ries 20
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The Dangers of the Minimal Viable Product

Harvard Business Review

One of Blank's disciples, Eric Ries , turned his wildly popular Startup Lessons Learned blog into The Lean Startup , one of 2011's best business books. The intellectual leader of the movement is Steve Blank , a serial entrepreneur who now teaches at Stanford and the University of California at Berkeley.

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How Big Companies Should Innovate

Harvard Business Review

Over the past few years, Eric Ries ' lean start-up movement has gained meaningful traction in the entrepreneurial community. To encourage this activity, you give a bunch of your excess widgets to a team and ask that they market them as something new and different. Transfer pricing inside a company is already a complex issue. Test to learn.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Eric Ries brought the concept of the Lean Startup into our zeitgeist. It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Here are five new attributes that I think marketing agencies will need to develop to survive: 1. Models of leanness.