The Disney Way: A book review by Bob Morris
First Friday Book Synopsis
OCTOBER 2, 2011
The Disney Way: Harnessing the Management Secrets of Disney in Your Company William Capodagli and Lynn Jackson McGraw Hill, Second Edition (2006) The ROI of “Magic” According to William Capodagli and Lynn Jackson, “This book tells the inside story of just how Disney’s success was achieved — not by epiphanic flashes of creative insight (..)
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