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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Social media, business social media, is running wild – with or without you. Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it.

ROI 66
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How to Get the Most Benefit from an Executive Development Program

Great Leadership By Dan

Why does participant A get a 200% ROI, yet participant B only gets 20%? More energy = more learning = more ROI. If you follow these tips, you’ll double, triple, or quadruple your ROI. However, there’s an important variable that I may have the least control over – but matters as much as anything else – and that’s the participant.

Execution 231
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7 Ways to Get Your Leadership (AND Your Team) Over The Hump

Terry Starbucker

Our teammates cannot become the best at what they do all by themselves, or by some kind of “osmosis” with the policy and procedure manuals. I realize this is a tough one to cost-justify, since the ROI payoff isn’t direct, but we must push it through. Generate wild and crazy ideas.

Team 305
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How to grow sales on a downsized marketing budget

Strategy Driven

By determining the margins each type of customer brings to your business, you can stop wasting resources on unprofitable segments and instead more strategically focus your marketing efforts on targeting the customer segments that will deliver the greatest ROI, such as lookalike or adjacent audiences to your high-value customers.

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More Evidence For How Company Performance Is Affected By CEO Personality

LDRLB

As I reported here previously , there is very credible evidence that a narcissistic leader will take a company on a wild ride that won’t result in any better or worse performance. percent in return on investments (ROI).” (p. high technology). percent in return on assets (ROA), 5.01 percent in return on sales (ROS), and 3.85

CEO 118
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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

Leadership: Building Success - In the latest installment to his Little Big Things series, Tom shares a great lesson learned from RE/MAX founder Dave Liniger about the importance of working to help make your team members wildly successful in order to best serve the customer.   Watch the video here , or feel free to download the PDF transcript.

Blog 100
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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

- Seth turns the typical thinking about the employee/manager relationship upside down in this short and powerful post.  He suggests that instead of asking what your employees can do for you, a better question is to ask what can you do to help your employees be wildly successful in their position.

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