In the CEO Afterlife

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What Not to Do When Business Sours

In the CEO Afterlife

In terms of rectification, you have to look at the issue in the context of whether the problem is a short-term blip or the beginning of a long-term shift to your business or industry. Do you have the right people in place to minimize its impact or to lead you out of the short-term crisis?

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Why Strategy Withstands the Test of Time

In the CEO Afterlife

Great strategies create long-term stability. When strategic intent is clear and concise, it provides the impetus for uncovering long-term opportunities. Great strategies guide short-term execution. Promotions that drive short-term sales ought to be connected to the brand’s positioning.

Strategy 165
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Strategy for Non-Strategic Leaders

In the CEO Afterlife

Suffice to say, most of the issues were short-term and operational rather than strategic. They want to leave their options open, unknowingly falling into a spiral of inconsistent decision-making and endless debate over solutions to short-term problems. Squeaky wheels get the grease.

Strategy 196
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Who Makes Resolutions Come True? YOU

In the CEO Afterlife

Let’s look at this issue from a strategic perspective via a short check list: Define your goals. High-achieving business types usually think in quantifiable terms, such as accelerating project due dates, reducing customer complaints, identifying cost reduction opportunities, driving sales, increasing profit. you get my drift.

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What’s Holding YOU Back?

In the CEO Afterlife

Let’s look at this issue from a strategic perspective via a short check list: Define your goals. High-achieving business types usually think in quantifiable terms, such as accelerating project due dates, reducing customer complaints, identifying cost reduction opportunities, driving sales, increasing profit. you get my drift.

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Is Business a Combination of Sport and War?

In the CEO Afterlife

The tactic that works best to defend or build share in the short term is price cuts or special discounts. The 100% boundary can get crowded and those obsessed with winning or defending their territory often resort to non-strategic tactics. Be forewarned, this tactic destroys profits. The new economy doesn’t operate that way.

Sports 228
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The Most Overused Word in Business

In the CEO Afterlife

Tactics are the ever-important short term decisions and activities that win battles and contribute to winning the war. At the other end of the strategy conundrum are leaders and managers who don’t understand strategy. Too often they mistake tactics for strategy.

Tactics 217