CEO Blog

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Impossible to Ignore

CEO Blog

I read a great book by Carmen Simon, PhD called Impossible to Ignore - Creating Memorable Content to Influence Decisions. Simon is a Cognitive Scientist. Simon has the advantage of hindsight. Of course I love marketing and SEO. Much of the approach to me echoes what a psychologist would do.

Simon 100
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New Years Resolutions

CEO Blog

A good video by Simon Sinek on managing Millennials. So one trick is to add to the pleasure - EG - drink tea if I do do something or add to the pain - EG - not do something. You get the idea. I liked the quote because it is the behaviours that create the ultimate result. As I call them - Success Habits. +

Simon 100
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New Years Resolutions

CEO Blog

A good video by Simon Sinek on managing Millennials. So one trick is to add to the pleasure - EG - drink tea if I do do something or add to the pain - EG - not do something. You get the idea. I liked the quote because it is the behaviours that create the ultimate result. As I call them - Success Habits. +

Simon 100
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Blogger Guilt

CEO Blog

100-200 people read a post out of 5,000 connection. ++ I love Simon Sinek's thinking. I believe in video for marketing but am not a real consumer of video (No TV does that). I like the Linkedin publishing platform. Open rate is still fairly low. I just re-read his book - Start with the Why.

Simon 100
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27 books in 3 days

CEO Blog

Leaders East Last by one of my favourite authors - Simon Sinuk. I wonder - do you hit the NY Times best seller list by getting read 100,000 times or do you need to sell different copies? Definitely worth reading. The gist - people are inspired by leaders who think of others and the good of the organization - not themselves.

Books 100
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Why People Fail

CEO Blog

The book I read was Why People Fail - The 16 Obstacles to Success and How You Can Overcome Them by Simon Reynolds. I always seem to be swamped. I know that it is my choosng though so I must like it like this. I normally like reading about success although I do always say Fail Often, Fail Fast, Fail Cheap. I loved the book.

Simon 133
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Viral Coefficient in Social Media

CEO Blog

Canada's Simon Whitfield and Brenda Irwin have some comment on their Relentless Blog. + And part of success is about churn - how many users drop off over time. And the topic of another blog post would be monetization. Once you have users or views.now what. ++ Olympics are on. I do not follow them much.

Media 100