In business today, “user experience” (or UX) has come to represent all of the qualities of a product or service that make it relevant or meaningful to an end-user — everything from its look and feel to how it responds when users interact with it, to the way it fits into people’s daily lives. You even hear people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels.