New Brand Leadership
CEO Blog
AUGUST 11, 2015
In summary: ยท The authors introduce the difficulties encountered when marketing in a globalized world.
CEO Blog
AUGUST 11, 2015
In summary: ยท The authors introduce the difficulties encountered when marketing in a globalized world.
CEO Blog
MAY 12, 2011
I particularly the like the grid on competitive advantage where good strategy intersects with good tactics. Henman includes in her book many of the popular studies that have been used in leadership books. Henman's top qualities of a great CEO: 1 - Strategy. I always loved this part of the job and was fairly good at it. 2 - Decisions.
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CEO Blog
JULY 31, 2011
There are no excuses - if we fail, we are the ones that did not execute well so we need to change our product, our approach, our tactics and anything else. We live with them and figure out how to be profitable. 9 - Study and practice time management. I think that is why I ended up writing a book on time management.
CEO Blog
NOVEMBER 26, 2010
I've also been developing a Social Media Primer that is targeted to organizational leaders and focused on helping them obtain the understanding they need to provide the necessary strategic (and tactical) leadership to their organizations.
CEO Blog
DECEMBER 31, 2010
That tactic only gives your competitors an edge because the customer is likely in the middle of the buying process. I would consider it a must read for anyone selling big ticket products particularly in a B2B environment. From a review on Hotelinteractives site: 1. Avoid talking too soon about your solution.
CEO Blog
JUNE 12, 2018
Defining it is the first step to getting it and from there you need to develop tactics to achieve it. Most of my tactics revolve around habits - I call them success habits. So what is your definition of success? As Aristotle said - "we are the product of what we repeatedly do". Whenever I do a speech, I aim to have lasting impact.
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