The Google/Alphabet metamorphosis has catapulted Sundar Pichai into one of the highest profile leadership jobs in Silicon Valley. As the new CEO of Google, he has been handed the keys to one of the world’s most valuable brands, the top website to open to get to other websites, the most popular operating system for smartphones, and the most desirable employer for engineering or business graduates. A quick scan of recent company financials reveals that 90% of the revenues of the entire enterprise, all of which used to be known as Google, came selling advertising — the core business that Pichai will now run.