First Friday Book Synopsis

APRIL 6, 2014

Kellogg School of Management at Northwestern University Indiana University James O''Toole Jenny Craig International Judgment Calls Kimpton Hotels Lao Tzu Oscar Wilde Paul Schoemaker Peter Drucker Steve Yastrow: An interview by Bob Morris Tao Te Ching the Cayman Islands Department of Tourism the ideology of comfort and the tyranny of custom The Tom (..)

Tourism 80

Tourism Hotels Wilde Drucker 80

First Friday Book Synopsis

MAY 22, 2015

Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics.

Marketing 70

Marketing Management Tourism Wilde 70

First Friday Book Synopsis

JUNE 17, 2015

Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics.

Marketing 70

Marketing Management Tourism Analysis 70