Foreign companies, foreign governments, and Iranians expected to see improvements to Iran’s investment climate after implementing a nuclear deal and sanctions relief in the country. But peruse some of the recent headlines about Iran, and you might wonder whether the market’s potential was overstated. The economy still hasn’t received a boost from sanctions relief, and many big banks that left the country have not returned. This slow pace of change has left many senior leaders at multinational companies frustrated and doubtful about Iran’s potential. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.