First Friday Book Synopsis

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Jeff Bloomfield: An interview by Bob Morris

First Friday Book Synopsis

As a founder of BrainTrust, a successful organization that trains and develops sales and marketing professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Bloomfield says it’s really no mystery. People buy from people they trust.

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Chip R. Bell: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Bob''s blog entries Accenture Adult Leadership Adult Training Advanced Management Journal Albert Einstein Allstate Brilliant Mistakes Brooke Manville Cadillac Caterpillar Chip R. He is also the author of Wired and Dangerous (with John Patterson) and Managing Knock Your Socks Off Service (with Ron Zemke).

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Ray Attiyah: An interview by Bob Morris

First Friday Book Synopsis

Ray Attiyah is an entrepreneur, innovator, and author as well as founder & CIO of Definity Partners (a training, process and leadership improvement firm who works primarily with mid-sized manufacturing companies).

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Jeff Bloomfield: An interview by Bob Morris

First Friday Book Synopsis

As a founder of BrainTrust, a successful organization that trains and develops sales and marketing professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Bloomfield says it’s really no mystery. People buy from people they trust.

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Can You Train Yourself to Be the Next Steve Jobs?

First Friday Book Synopsis

Only Steve Jobs can train himself to be the next Steve Jobs. Here is an article written by Donna Fenn for BNET, The CBS Interactive Business Network. Ignore the dumb title. He remains a work-in-progress, exploring and embracing (sometimes celebrating) whatever intrigues and delights him in ways and to the extent his circumstances permit.

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Gary Klein: An interview by Bob Morris

First Friday Book Synopsis

Bob''s blog entries Albert Einstein Applied Decision Science Beth Crandall Brilliant Mistakes Brooke Manville Currency Book/Doubleday Gary Klein: An interview by Bob Morris Jack Covert James O''Toole Judgment Calls Lao Tzu MacroCognition MIT Press Naturalistic Decision Making On-the-Job Training Oscar Wilde Paul Schoemaker Peter Drucker Recognition-Primed (..)

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Gjis van Wulfen: An interview by Bob Morris

First Friday Book Synopsis

At the end of 2002 he started his own innovation organization to spread, train and facilitate the FORTH innovation […]. He worked as a marketer in the fast moving consumer goods sector and switched to consulting at Ernst & Young Consulting and Boer & Croon Strategy & Management Group.

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