USP Related Topics 
In the CEO Afterlife
NOVEMBER 7, 2011
One can argue that we have a case of a marketer hanging on to USPs (unique selling propositions) of the past. It may surprise you, but the former can carries eight Anheuser-Busch brand icons and/or slogans. That’s right.
In the CEO Afterlife
SEPTEMBER 25, 2015
There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I could add a dozen more. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth.
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