Women on Business

article thumbnail

The USPS Lesson

Women on Business

The post office is nearly bankrupt, the cost cutting is not working. We are in danger of losing a service that is vital to many small businesses. So while other business blogs are looking at this situation and wondering what went wrong, I’m asking “what can we learn?”

USP 160
article thumbnail

You Unique Selling Proposition, An Essential Ingredient To Success

Women on Business

Knowing your USP enables your clients to know exactly what they are getting and what you are selling. Your USP is the benefits and positioning that has you stand out from the crowd. It will also show you how they sell from their USP. Here are some key points to be aware of: * understand your market.

USP 179