Corporate America wants in on the next “big thing” and is willing to pay for the privilege. Fresh off its big win with Alibaba, Yahoo appears close to investing in the messaging app Snapchat, and it’s not alone. Venture capital investment has reached levels not seen since the dotcom crash, and corporate money is playing a significant role.
More and More Companies Want a Piece of the Next Snapchat
Research suggests they’re likely to be disappointed.
October 13, 2014