Wilde Related Topics 
In the CEO Afterlife
APRIL 1, 2012
The difference to conventional branding is this: “cult” imagery and the “buzz” created by breakthrough marketing execution that continues to drive Red Bull’s distinctive image. . Red Bull’s initial target market was the college crowd. Without a large budget, Mateschitz relied on sampling students to create word-of-mouth awareness.
In the CEO Afterlife
APRIL 24, 2017
This is strategic sacrifice. And the sacrifices that affect you personally are the ones that require courage. Specialists beat generalists, but generalists who embrace and practice focus can be wildly successful. Like gardening, pruning is as important as planting in business. If you plant as well as prune, your organization will prosper.
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