2011

In the CEO Afterlife

Trending Sources

Business Proverbs and BS | In the CEO Afterlife

In the CEO Afterlife

When I searched online for content on business proverb lies and mistruths I was amazed by the digital library's breadth and depth.

CEO 58

Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

I've never thought of the homeless as innovative or entrepreneurial. I suspect few do. I understand why

Is Social Media an Excuse for Brand Positioning Laziness? | In the.

In the CEO Afterlife

I retired from the CEO's office in 1994 and from strategy and marketing consulting in 2008.

Media 49

Crisis Management: The Ultimate Test of a Leader | In the CEO.

In the CEO Afterlife

The sudden, unexpected and potentially catastrophic event that threatens a business is a CEO's greatest challenge.

A Manifesto’s Unbridled Power

In the CEO Afterlife

Manifestos ignite people into action. The best manifestos are so emotionally charged that their catalytic influence can endure for centuries. Even war.

Power 46

Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

I've been in business a long time. My point is this: I've had my share of

CEO 43

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 2). by John  October 30, 2011  Human Resources, Leadership, Marketing, Strategy  4 Comments. I posed three

The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

The dictionary describes momentum as a strength or force that keeps growing. Gamblers in the rush of a hot-streak believe in the force.

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

There's not a Brand Manager that doesn't want to build brand equity. For example, if 35% of

Brand 34

The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

The Perfect Brand Slogan. by John  May 23, 2011  Branding, Marketing  3 Comments. In my day, I started with strategy. If a slogan did not

Brand 34

The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

Here's a rather fascinating little anecdote about a very famous global brand, Toblerone.

CEO 34

My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. Frankly, I wasn’t sure whether I could maintain the pace of one blog per week. But as the year closes, I realize that I’ve posted 54 blogs. My fascination isn’t my productivity; rather, it is the source of the idea. ” Self-assessment is never easy.

Blog 33

The Paradox of Two Guitar Companies

In the CEO Afterlife

They are global, they are successful and they have become the quintessential icons of pop music. Gibson offers 343 sku’s (stock keeping units).

Price 28

Gretzky, Gates, Zuckerberg: Can they see the Unseen? | In the CEO.

In the CEO Afterlife

It takes a knack to see the unseen. Some call it a sense, a gift from God bestowed upon the chosen few.

Why HR and the CEO should be joined at the Hip | In the CEO Afterlife

In the CEO Afterlife

The advice proved excellent, and for the rest of my days in the corner

Lateral Mind Games

In the CEO Afterlife

I was cleaning out some files the other day and came across a brain twister. What does that tell you? It can be found at the bottom of the page. LONG.

Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

What is the definition of strategy? Elementary question, you say. Here is the elementary answer.

Is this the Flag from Riches to Rags? | In the CEO Afterlife

In the CEO Afterlife

I'm a Canadian on assignment in California. Last Thursday I had the pleasure of joining a group of 12 for American Thanksgiving. The days

Brand 11

What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

The concept of a Pepsi advertising campaign designed to capture America's youth had its roots in the 1960's.

Brand 11

This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

Recently I bought a case of Budweiser with the new can design. The comparison raised a couple of

USP 11

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. Branding has

Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

A couple of years ago, Advertising Age published an impressive 20-page tribute to L'Oreal, entitled 100 Years of Celebrating Beauty.

What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

ABSOLUT Vodka's advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising.

A Boomer's Advice to Marketers: Go Ahead, Make My Day | In the.

In the CEO Afterlife

This week I turn 65. I can't believe it. Half a century has passed since I was in high school; it feels like a decade ago.

Brand 11

Do Vulture Cultures still prevail in Business? | In the CEO Afterlife

In the CEO Afterlife

Do Vulture Cultures still prevail in Business? by John  May 2, 2011  Human Resources, Leadership  1 Comment. Take a

Power 11

Does this Flag represent Riches to Rags?

In the CEO Afterlife

I’m a Canadian on assignment in California. Last Thursday I had the pleasure of joining a group of 12 for American Thanksgiving.

The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

They are global, they are successful and they have become the quintessential icons of pop music.

Homeless, Not Helpless: Entrepreneurship in Unlikely Places

In the CEO Afterlife

I’ve never thought of the homeless as innovative or entrepreneurial. I suspect few do. Our homeless merchant’s theme is targeted at the male audience.

Distant Replay: My Mid-Life Crisis | In the CEO Afterlife

In the CEO Afterlife

Back in February, I started blogging.

Market(ing) Meltdown: Don't Worry, Be Happy | In the CEO Afterlife

In the CEO Afterlife

I'm going to admit at the outset that I'm not a stock market expert. For those of you still with me, here's my quick take on the

Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

Those of you who have followed my blog have an idea of how I'm spending my time as a retired CEO. I'm working  not for money, for fun.

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Old Brands. New Hands. Last Stands. by John  August 1, 2011  Branding, Marketing  0 Comments. A few are still leaders

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Old Brands. New Hands. Last Stands. by John  August 1, 2011  Branding, Marketing  0 Comments. A few are still leaders

The Green Thing | In the CEO Afterlife

In the CEO Afterlife

by John  July 26, 2011  Life  0 Comments. This tale has been making the rounds on the internet. Have a chuckle.

When to Take My Name off the Door ? by Guest Blogger Leo Burnett.

In the CEO Afterlife

John Bell  As 1967 came to a close, Leo Burnett was almost out the door of the agency he founded.

The Nuts and Bolts of the 1-Page Strategic Plan | In the CEO Afterlife

In the CEO Afterlife

by John  July 17, 2011  Leadership, Strategy  2 Comments. Start with deep strategic thought and the

Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Green Company, Red Products, Black Ink. by John  July 10, 2011  Leadership, Strategy  0 Comments. Our business should be more

Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

At one time, business executives believed that strategic planning was the answer to all of their problems.

The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

Al thinks the stock market is pressuring the company for more top-line growth

When to Give Up Your Pride | In the CEO Afterlife

In the CEO Afterlife

One of my favorite 'inspirational' books is The Art of Possibility by Rosamund and Benjamin Zander.