Management Tools For Leaders: Red Ocean/Blue Ocean Strategy
Rich Gee Group
MAY 3, 2022
They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. With the iPod in 2001 and iPhone in 2007, they didn’t just create a successful product, they created a new category of product. Fight all new players or acquire them.
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