How To Attract Men Into “Pink Collar” Jobs
The Horizons Tracker
MARCH 31, 2022
This does have merit, for a 2015 study found that Google images are often highly unrepresentative when people search for particular careers. The Bocconi researcher highlights a campaign from the Oregon Center for Nursing, which asked men whether they were “man enough to be a nurse” in a 2002 recruitment campaign.
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