The Millennial Generation or "Gen Y" - those born between 1984 and 2002 - are growing up during a confounding time rife with technological advances and unprecedented sharing and collaboration against an omnipresent backdrop of political tension, international conflict and economic uncertainty.
At the center sits Millennials, controlling their world via cell phones, laptops, iPods, and iPads.
- Tweens spend $43 billion annually, which translates to about $2,047 per tween (Source: Research and Markets)
- Young people in droves are using the Internet for shopping: a whopping 84% of respondents in our survey claim to shop online regularly (Source: Buzz Marketing Group survey)
- 61% of teens hear about new products online, while 15% still hear about them from friends (Source: Buzz Marketing Group annual Teen Study)
- 99% percent of teens have a Facebook page (Buzz Marketing Group Study “What Teens Want")
- 36% of high school students claim that they would delay or forego college due to costs (Source: TD Ameritrade Study ‘2010 Teens % Money Survey")
“More wired, interconnected and aware than any generation before them, Millennials hold great power to launch and sustain brands that impact America’s cultural landscape - and the economy at large,” says youth marketing veteran and nationally regarded "teen whisperer" Tina Wells, CEO of Buzz Marketing Group and author of "Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers."
Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right (ISBN 978-1118004050) gives readers an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes: the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent, and understand their key traits, likes and dislikes, and what kind of adult they will likely become.
Tina Wells: Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers