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Sometimes Cutting R&D Spending Can Yield More Innovation

Harvard Business Review

billion from 2002 through 2004. The chart may appear to show merely that Cisco’s patent filings lagged its R&D spending by three years, but in fact the decline in spending and the rise in patents were part and parcel of a deliberate strategic shift by the company in 2001. Take Cisco, for example. Drawing on data from the U.S.

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How to (Gradually) Become a Different Company

Harvard Business Review

For example, it took Umicore, a global materials technology group, five years (2002–2007) to lay the basis for its transformation from a commodity supplier of base metals into a premium provider of emission control catalysts, rechargeable battery materials and other value-added solutions. Acquisitions are part and parcel of a transformation.

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