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ProductCamp Utah

Lead on Purpose

BarCamps sprouted up in 2005 as the unconference way of gathering and sharing ideas. Leaders in product management and product marketing have extended the BarCamp idea to ProductCamps (or PCamp). The Product Management Perspective: Let’s face it, we all need to improve our product management/marketing skills. Enter BarCamp.

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The 10 Best Brand Names Ever

In the CEO Afterlife

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. I have purposely ignored a brand’s reputation, its place within the market, even its package design. Southern Comfort. Mike’s Hard Lemonade.

Brand 252
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How Passion Can Revolutionize Digital Technology, AND Change The.

Terry Starbucker

Thirteen years later, the stock price is now above $240, and it has a market cap bigger than Microsoft. Jobs returned to Apple full-time in 1997 and quickly put together a brand new marketing campaign that he presented in a speech that summer. Jobs, in that speech, declares that “ Marketing is about values&#.

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Female Leadership on the Decline in Canada :: Women on Business

Women on Business

However, all hope is not lost for Canadian businesswomen. In April 2007, Catalyst surveyed all of the FP 500 companies in Canada, and at the time, 15.1% of upper management positions were held by women (up from 14.4% That means some of those women could be on the right path to move into corporate executive positions in the future.

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Play It Again, Sam: The Science of Repeating Things Repeatedly

Terry Starbucker

But what I tend to see in a lot of places is a real reluctance to go as far as they should for this very fear. What leaders need to keep in mind in their messaging are concepts that are very similar to marketers and their messaging. There’s certainly an “open rate” involved, to use a marketing term. Seriously, though, I agree.

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EBay CEO Meg Whitman to Retire :: Women on Business

Women on Business

Just six months later, eBay went public with its initial public offering, and by 2005, eBay was on fire with nothing stopping it. When Meg Whitman joined eBay in 1998, no one knew how successful the company would become. Whitman took the helm when eBay employed only a few dozen people.

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How to Drive Change with a Leadership Point of View

Next Level Blog

  Seeing that clean energy was going to be a growth market, Immelt launched ecomagination in 2005.    In the Times article, he says “Ecomagination had a favorability rating of like one when it started, maybe two, me and (Chief Marketing Officer) Beth (Comstock).   Immelt stuck with it and today, G.E.