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Blogging Starter Checklist Updated (again!) | Rajesh Setty

Rajesh Setty

SEPTEMBER 23, 2008

In particular, I have added the sections called “Commenting Platforms&# and “Spread the word&# (for word-of-mouth marketing) If you know of any other resources that should make the list, please add them in your comments here or on the lens. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8)

Blog 28
Blog Word of Mouth Marketing Licensing Newsletter 28
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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

MARCH 14, 2014

In 2005, Hamdi Ulukaya purchased a yogurt factory in upstate New York that had been shuttered by Kraft Foods. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. He wanted to use it to produce a line of strained, or “Greek,” yogurt called Chobani.

Word of Mouth Marketing 8
Word of Mouth Marketing Brand Marketing Incubator 8
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