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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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“Studying doesn’t stop at GCSEs”

Chartered Management Institute

She went from dealing with cancer patients to developing teams, managing projects and helping to drive organisational change. She shares how a Senior Leadership Apprenticeship powered that pivot. “I People from the private sector could rattle through those areas, but it was new to me.”

Article 52
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Top 30 Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

You’re undoubtedly thinking “who died and left Mike Myatt in charge of qualitatively assessing leadership blogs? You’re undoubtedly thinking “who died and left Mike Myatt in charge of qualitatively assessing leadership blogs?&# I know, I know - another list? Great question.

Blog 394
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Leadership Infrastructure – A Prerequisite To Mightiness

Tanveer Naseer

In business, leadership infrastructure is the sum total of all the management systems, processes, leadership teams, skill sets, and disciplines that enable companies to grow from small operations into midsized or large firms. Leadership infrastructure is every bit as real as roads and bridges, electrical grids, and the Internet.

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Leadership is About Engagement

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Leadership is About Engagement by Kevin Eikenberry on December 29, 2010 in Leadership , Learning , Relationships Ok, this title should be self evident, especially to long time readers of this blog.

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The Leadership Walk

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe The Leadership Walk by Kevin Eikenberry on September 6, 2010 in Leadership , Learning We are all on a walk. Each of these is part of your leadership walk. It is the journey we take each day as a leader.

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Four Leadership Lessons from Punxsutawney Phil

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Four Leadership Lessons from Punxsutawney Phil by Kevin Eikenberry on February 2, 2011 in Leadership , Learning Picture of Phil, complements of [link] Groundhog Day is a strange tradition. Observe longer.