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Leadership and Product Management

Lead on Purpose

Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.

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Three practices of successful product managers

Lead on Purpose

A company’s success is ultimately a roll-up of all products and services selling for a profit. They focus on this marketing campaign or that new technology, and lose track of what’s most important. In most companies product managers have a lot of products and significant responsibilities.

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Three Benefits of Removing Toxic Leaders

Next Level Blog

It started in 2009 with a post I wrote about how leaders could succeed just by not doing what he did. By taking action sooner rather than later, you will reap the following benefits: Protect the Culture : No amount of effort towards creating a positive and productive culture can overcome toxic leadership. Don’t let that happen to you.

Document 130
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Making Decisions to Make You Most Productive

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Making Decisions to Make You Most Productive by Kevin Eikenberry on December 20, 2010 in Decision Making , Leadership , Learning Decisiveness is an important skill. This article gives you tools to help you do just that.

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Interview with the Cranky Product Manager

Lead on Purpose

For those of you not familiar with the Cranky PM, she is “a fictional product management professional at a fictional enterprise software vendor named DysfunctoSoft.&# She blogs about what she calls “fictional stories&# of product management and product marketing professionals. .&#

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'Tis the Season for (Product) Camping

Lead on Purpose

Are you taking advantage of the many Product Camps or “Un-Conferences” offered this year? Are you taking advantage of the many Product Camps or “Un-Conferences” offered this year? Mike; “What are Product Camps and why should I attend?” Mike; “What are Product Camps and why should I attend?”