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  • HARVARD BUSINESS REVIEW  |  THURSDAY, AUGUST 6, 2015
    [2010] What Companies Can Learn from Military Teams
    Since his retirement in 2010 — brought about by intemperate remarks about Obama officials made by McChrystal and his aides in a Rolling Stone article — the former general has taught leadership at Yale University. When Gen. Stanley McCrystal took charge of the U.S. Joint Special Operations Task Force in 2003, he recognized that traditional tactics of warfare were failing in Iraq.
  • ERIC JACOBSON  |  FRIDAY, JULY 29, 2016
    [2010] Lead With Purpose By John Baldoni
    It also includes the results of an exclusive 2010 leadership survey conducted for the American Management Association (AMA) by NFI Research. “Purpose is the why behind everything within an organization,” says author John Baldoni, of the book, Lead With Purpose. Baldoni also believes that it is up to leaders to make certain that organizational purpose is understood and acted upon.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, JULY 1, 2014
    [2010] Elon Musk’s Patent Decision Reflects Three Strategic Truths
    In 2010, the company began to experiment with a new “foundry” business model , entering into contracts that granted other chip companies – even some who were associated with competitors – access to Intel’s underutilized manufacturing facilities. In a June 12 th blog post that made instant waves, Elon Musk, founder and CEO of electric vehicle (EV) manufacturer Tesla Motors, declared: “Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.”
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, AUGUST 3, 2016
    [2010] The Saatchi Ouster Shows Leaders Need to Be Gender Smart, Not Gender Blind
    An industry in which 94% percent of creative directors were men in 2010, a figure that has since dropped to…89%. Kevin Roberts, the chair of advertising company Saatchi & Saatchi, probably still doesn’t know what hit him. He announced his resignation today after being put — very publicly — on a leave of absence for being gender blind. Like most executives I work with, he probably was proud of his blindness.
  • RAJESH SETTY  |  SATURDAY, JANUARY 7, 2012
    [2010] Announcing CEREBRATE #4 – Nominations welcome
    Kavitha (founder of MySizeFinder and my wife) I organized three CEREBRATE events in Silicon Valley (CEREBRATE #1 in July 2010, CEREBRATE #2 in January 2011, CEREBRATE #3 took place in July 2011). The time has come to announce the next CEREBRATE event – CEREBRATE Silicon Valley #4. All three events were memorable and rather than trying to describe it here, you can read what a few participants shared in their blog posts. Here are some links related to the earlier CEREBRATE events: 1.
  • HARVARD BUSINESS REVIEW  |  MONDAY, FEBRUARY 6, 2017
    [2010] Why You Need an Imaginary Scapegoat
    A study of methamphetamine users that appeared in the Journal of Substance Abuse Treatment in 2010 concluded that people with low CBQ scores were more likely to stay sober and that participants whose scores decreased over time — indicating that they felt more powerful as time passed — had increased odds of abstinence. CAT YU for HBR.
  • STRATEGY DRIVEN  |  MONDAY, SEPTEMBER 26, 2011
    [2010] Can’t Live With ‘em (But Can’t Live Without ‘Em): How to Manage – and Motivate – Challenging Employees
    He is also CEO of Max-Ventures, a venture capital and retail consulting firm, and founder and CEO of Max-Wellness, a comprehensive health and wellness retail chain that launched in 2010. If you’ve ever watched NBC’s The Office , you know that the show makes hilarious use of business-world stereotypes. Granted, the personalities, quirks, and antics of the employees of the fictional Dunder Mifflin Paper Company are taken to extremes, but we find them funny largely because they’re true.
  • HARVARD BUSINESS REVIEW  |  MONDAY, MARCH 4, 2013
    [2010] Facebook Presence Is an Important Clue to a Social Venture's Future
    Here, we gleaned some additional insights from a separate analysis of 281 social ventures that applied to participate in the 2010 or 2011 Summer Institutes run by the Unreasonable Institute , the Colorado-based social-enterprise accelerator. Fledgling social entrepreneurs may have a lot of passion, but they usually don't have much of a track record, a circumstance that leaves would-be backers to wonder: Which have the potential to become genuine world-changers?
  • LINKED 2 LEADERSHIP  |  SUNDAY, JANUARY 9, 2011
    [2010] Articles of Faith: A Crisis of Civility
    Home About L2L Blog Topics L2L Radio LeaderBrief Articles of Faith Contact Us Linked 2 Leadership Entries RSS | Comments RSS Subscribe to L2L Linked 2 Leadership This Linked 2 Leadership Blog is designed to serve professionals interested in Leadership Development , Organizational Health , and Personal & Professional Growth. We provide a safe and fun place to learn , grow and develop other leaders.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, AUGUST 26, 2016
    [2010] The Forecasting Sweet Spot Between Micro and Macro
    The share of the world’s Christians living in sub-Saharan Africa is expected to grow from 24% in 2010 to 38% by 2050 (according to Pew Research). Forecasting is the third rail of business. Few companies are really good at it, and there can be big penalties for being wrong. In fact, a survey of more than 500 senior executives showed that only 1% of companies hit their financial forecast over three years, and only one out of five are within 5%.
  • HARVARD BUSINESS REVIEW  |  MONDAY, FEBRUARY 24, 2014
    [2010] Understand the Sacrifices Before Launching a Start-Up
    But the needs of my company became the top priority during these vacations, and I spent the entire weekend of our trip in 2010 in the hotel room closing our first round of funding – and was unable to let my friends know what was going on because some worked in venture capital. Making the decision to found your own business is a life-altering experience.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, FEBRUARY 7, 2013
    [2010] Mother Nature Doesn't Do Bailouts
    A report from Deutsche Bank showed in 2010 that a portfolio with an overweight to climate solutions would have outperformed a benchmark portfolio over the previous 5 years, indicating that climate as an investment was "not merely an investment sector that may hold future promise; it is a sector that has already delivered and is continuing to deliver.".
  • SIX DISCIPLINES  |  FRIDAY, NOVEMBER 1, 2013
    [2010] CapitalWorks - A Six Disciplines Client Case Study Part 3
    One of the largest areas of growth is the key measurables category where Bluffton scored a 13 in 2010 and is now at 40 out of a possible 60 score. The Six Disciplines Solution. By implementing the Six Disciplines Total Performance Excellence program, Hollington says it allows CapitalWorks the ability to have a productive owner/manager relationship without micromanaging each acquisition.
  • SIX DISCIPLINES  |  THURSDAY, OCTOBER 24, 2013
    [2010] CapitalWorks - A Six Disciplines Client Case Study Part 2
    Bluffton Motor Works has been involved with the Six Disciplines program for the longest period of time, implementing its program in the beginning of 2010. Bluffton Motor Works in Bluffton, Indiana, is a global leader in custom-engineered fractional electric motors. The company serves a wide variety of OEM manufacturers and industrial production facilities.
  • COACHING TIP  |  FRIDAY, SEPTEMBER 21, 2012
    [2010] Pre-Employment Self Assessments
    billion in 2011, up 15% from 2010, according to research firm Gartner. For more and more companies, the hiring boss is an algorithm. The factors they consider are different than what applicants have come to expect. Jobs that were once filled on the basis of work history and interviews are left to personality tests and data analysis , as employers aim for more than just a hunch that a person will do the job well.
  • COACHING TIP  |  WEDNESDAY, JUNE 22, 2011
    [2010] Impact of the Millennial Generation
    36% of high school students claim that they would delay or forego college due to costs (Source: TD Ameritrade Study ‘2010 Teens % Money Survey"). The Millennial Generation or "Gen Y" - those born between 1984 and 2002 - are growing up during a confounding time rife with technological advances and unprecedented sharing and collaboration against an omnipresent backdrop of political tension, international conflict and economic uncertainty. .
  • HARVARD BUSINESS REVIEW  |  FRIDAY, APRIL 25, 2014
    [2010] Midsized Companies Can’t Afford Operational Glitches
    In October 2010, when its founders launched their website to the world, 25,000 web viewers overwhelmed the site. Many midsized companies dream of joining the Fortune 500 someday or of becoming the next General Electric, Microsoft, or Amazon. But they don’t think nearly enough about operational meltdowns – technological glitches and other problems that can put them out of business. As a result, most are singularly unprepared to deal with them.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, MAY 3, 2012
    [2010] We're All E-Commerce Companies Now
    Online sales of everyday items — soap, orange juice, toothpaste — more than doubled between 2006 and 2010, and are expected to double again by 2014. The day of e-commerce is finally here. Nielsen estimates that online CPG sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce we were expecting just a few years ago.
  • COACHING TIP  |  FRIDAY, OCTOBER 14, 2016
    [2010] 2 Debt Instruments Pose Peril to Millions of Investors
    27): Just 35 percent of new leveraged loans issued in 2016's first half had traditional covenants that require regular financial check-ups, compared with 100 percent in 2010. A billionaire says the search for yield is overriding credit judgment. By Elliott Wave International. Stay informed. Stay prepared. See what we see ahead for U.S. markets -- now, via this risk-free offer to the Financial Forecast Service. Editor's Note: The text version of the story is below.].
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JUNE 11, 2014
    [2010] Keep Learning Once You Hit the C-Suite
    We talked to the 32 consultants in 2010, but the findings are consistent with everything we hear today. What skills do companies prize in C-level executives ? To answer these questions, we surveyed 32 senior search consultants at a top global executive-placement firm. Experienced search consultants typically interview hundreds and even thousands of senior executives; they assess those executives’ skills, track them over time, and in some cases place the same executive in a series of jobs.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, JUNE 28, 2016
    [2010] The EU Needs to Make Sure Continental Countries Don’t Exit
    But if a major Continental country did pull out of the EU, it would prolong what I predicted in a 2010 HBR article : close to a decade of economic malaise due to pressures from overcapacity, persistently high unemployment, weak global growth, and other long-term trends. The votes are in and the immediate reactions to Brexit have not been positive. Global stock markets promptly floundered. The British pound tanked.
  • HARVARD BUSINESS REVIEW  |  MONDAY, DECEMBER 30, 2013
    [2010] Why I Put My Company on a Year-Long Sabbatical
    In October of 2010, I became sick, bed-ridden for two months. Last year, I placed my entire communications agency, Global Tolerance, on a year’s sabbatical. On the surface, it seemed like a crazy decision. I’d spent the past decade building the company from scratch, hiring a talented team, winning high-profile clients, from TED and The Gallup Organization to His Holiness the Dalai Lama and Gandhi’s grandson, and increasing revenues every year. Why would I put all that on hold?
  • HARVARD BUSINESS REVIEW  |  FRIDAY, OCTOBER 12, 2012
    [2010] Open Sourcing May Be Worth the Risk
    Andre Charland's company, Nitobi Software, was recently purchased by Adobe after open sourcing its flagship product, PhoneGap, in 2010. Everyone wants a little something for free. But allowing others access to a piece of your business could open you up to criticism. Is it worth it? In early 2012, my company made the decision to open source a key piece of our technology platform.
  • HARVARD BUSINESS REVIEW  |  MONDAY, AUGUST 22, 2016
    [2010] Companies Fare Worse When the Press Exposes Their Problems Before They Do
    Take 2010, when BP was confronted with one of the biggest oil spills in history. When organizations first become aware of a major problem with a product or service, one with important consequences for consumers or the environment, they face a dilemma. Should they self-disclose the issue? Or should they let sleeping dogs lie? Ethically, the choice is simple. If management is aware of a problem, its moral duty is to communicate openly and honestly to all stakeholders involved.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JUNE 4, 2014
    [2010] The Industries Apple Could Disrupt Next
    The market looks more than big enough for Apple, and it has made several acquisitions that edge onto the market, including Quattro Wireless (a platform for mobile advertising) for $250 million in 2010. After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs.
  • SELF HELP ZEN  |  WEDNESDAY, OCTOBER 21, 2015
    [2010] Blogging – The Heart Of Modest Free-Standing Airer Business Sites Plan
    Instagram is simply totally free picture sharing social media site began October 6, 2010. By December 2010 they already had more than 1 million users. Today, change occurs at a pace faster than in the past. In fact, things are shifting so fast, we realize its reasonable to say, if you along with your business arent developing a presence online, youll flat-line. Online changes happen even faster than in actuality.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, NOVEMBER 5, 2013
    [2010] Is It Time to Be Skeptical on China?
    From 1979 to 2010, the economy grew an average of 9.9%, reaching 15% in 1984.). As someone who lived in China during the “Tiananmen massacre,” I’ve long been skeptical of the Communist Party’s long-term ability to lead the country forward. An authoritarian state whose inability to compromise or recalibrate led to the bloody 1989 crackdown on peaceful protesters surely can’t hold on to power while also allowing capitalism to flourish.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JUNE 1, 2016
    [2010] Stop Doing Low-Value Work
    Between January 2008 and February 2010, 8.8 In the past, time management experts would recommend that you divide up your work into A tasks, B tasks, and C tasks. The concept was to do the A tasks first, then the B tasks, then the C tasks, when you can get to them. If priorities changed, you just changed the order of your As, Bs, and Cs. Doing all aspects of a job seemed possible then, if you just followed some basic time management rules.
  • HARVARD BUSINESS REVIEW  |  MONDAY, SEPTEMBER 17, 2012
    [2010] The Secret Phrase Top Innovators Use
    When one of IDEO's co-founders, the late Bill Moggridge , was named director of the Cooper-Hewitt National Design Museum in 2010, he brought HMW questioning with him. How do Google, Facebook and IDEO jumpstart the process that leads to innovation? Often by using the same three words: How Might We. Some of the most successful companies in business today are known for tackling difficult creative challenges by first asking, How might we improve X. or completely re-imagine Y.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, AUGUST 23, 2012
    [2010] It's More Important to Be Kind than Clever
    And then his grandfather taught a lesson that this now-billionaire decided to share the with the Class of 2010: "My grandfather looked at me, and after a bit of silence, he gently and calmly said, 'Jeff, one day you'll understand that it's harder to be kind than clever.'". One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam chowder from Panera Bread.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, NOVEMBER 1, 2011
    [2010] Idolize Bill Gates, Not Steve Jobs
    While you might disagree with that claim, a quick reference of Google trends shows that since leaving Microsoft, Bill Gates star has dramatically faded — and in 2010 was eclipsed by that of Jobs. Apple is undoubtedly the gold standard of today's tech world. In fact, it's probably the gold standard of American industry at the moment. Its innovative design, user interface, and ecosystem make it a titan in any category it enters.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, AUGUST 30, 2012
    [2010] Take Ownership of Your Actions by Taking Responsibility
    By 2006, she was making products for sale, and in 2010, Two Moms in the Raw had revenues of more than $1 million. Are you stalled in a project at work, waiting on someone else to take initiative to get things moving? Are you in a broken professional relationship — with a manager, coworker, or employee — hoping the other person assumes blame and fixes the issue?
  • HARVARD BUSINESS REVIEW  |  MONDAY, JUNE 6, 2016
    [2010] Stop Saying Big Companies Can’t Innovate
    Pure Internet-plays Betterment and FutureAdvisor launched in 2010 and Wealthfront in 2011. Laura Schneider FOR HBR. Some business pundits today believe innovation ignites better in startups than in large, established corporations. They believe big companies are weighed down by their own success, too invested in the past to create and execute new ideas. They say, “You can’t teach an old dog new tricks.” ” I disagree.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, FEBRUARY 4, 2016
    [2010] Good Communication Requires Experimenting with Your Language
    But in 2010, a newly formed team of behavioral scientists inside the UK government, known as The Behavioural Insights Team (BIT), set out to test its effectiveness. Consider a delinquent taxpayer who receives one of the following two letters in the mail: Letter 1: We are writing to inform you that we have still not received your tax payment of $5,000. It is imperative that you contact us. Letter 2: We are writing to inform you that we have still not received your tax payment of $5,000.
  • HARVARD BUSINESS REVIEW  |  MONDAY, JANUARY 23, 2012
    [2010] Stop Trying to Delight Your Customers: The Idea in Practice
    We presented the findings in the 2010 HBR article " Stop Trying to Delight Your Customers ". The notion of going above and beyond customer needs is so entrenched in organizations that managers rarely question it. But delighting your customers may be a waste of time and energy. In fact, most customers just want a simple, quick solution to their problem. Exceeding customer expectations has a negligible impact on customer loyalty.
  • HARVARD BUSINESS REVIEW  |  MONDAY, SEPTEMBER 17, 2012
    [2010] Big Data's Human Component
    When we over-automate big-data tools, we get Target's faux pas of sending baby coupons to a teenager who hadn't yet told her parents she was pregnant, or the Flash Crash on Thursday May 6, 2010 , in which the Dow Jones Industrial Average plunged about 1000 points — or about nine percent. Machines don't make the essential and important connections among data and they don't create information. Humans do. Tools have the power to make work easier and solve problems.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JANUARY 27, 2016
    [2010] How to Interview and Assess a Serial Job Hopper
    The years from 2007 to 2010 were full of massive layoffs in the financial sector that triggered more layoffs in every part of the economy — from construction workers, teachers, and police officers to lawyers and nurses. No manager wants to hire someone who is going to turn around and quit after a year on the job. But how can you tell if a candidate is going to stick around, especially if he has a history of job hopping? Take a closer look.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JUNE 8, 2016
    [2010] What Do Women’s Career Paths Really Look Like?
    The women are now in their fifties; our dataset spans from 1982 to 2010. We know that women’s presence in the workforce has increased dramatically over the last several decades, but is it true that all women are working more? And if not, which women are most likely to work full-time across adulthood? Typically, researchers answer these questions by taking a snapshot of women’s lives at one point in time to see whether or not women are working for pay.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, SEPTEMBER 7, 2012
    [2010] The Rise of the New Contract Worker
    Research published by Rosalind Bergemann in 2010 among workers who voluntarily chose to become independent reveals that 74% of respondents cited a lack of employer engagement as their principal reason for leaving. More and more people are choosing a contingent work style — that is, temporary work that may be project-based or time-based — over full-time or part-time work.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, JUNE 17, 2016
    [2010] How to Talk About Office Politics with a New Colleague
    “Gossip can be very helpful to people in organizations, especially when the flow of information from the top gets choked off, as often happens when companies are in crisis or undergoing change,” Labianca said about his research in a 2010 article, “ It’s Not ‘Unprofessional’ to Gossip at Work.”
  • HARVARD BUSINESS REVIEW  |  MONDAY, MARCH 18, 2013
    [2010] Deliver Big Impact on a Small Budget
    In 2010, Ben's Friends got too big and costly to fund ourselves so we turned to crowdfunding. One of the biggest challenges social entrepreneurs face is securing funding to set up their organizations and realize their ideas. Especially in the early days, it can be nearly impossible to pay the rent, give employees a decent salary, and hire the external help you need. But does helping people really need to be so expensive?
  • ERIC JACOBSON  |  FRIDAY, MAY 27, 2016
    [2010] How To Lead With Purpose
    It also includes the results of an exclusive 2010 leadership survey conducted for the American Management Association (AMA) by NFI Research. “Purpose is the why behind everything within an organization,” says author John Baldoni, of the book, Lead With Purpose. Baldoni also believes that it is up to leaders to make certain that organizational purpose is understood and acted upon.
  • ERIC JACOBSON  |  MONDAY, APRIL 20, 2015
    [2010] How To Lead With Purpose
    It also includes the results of an exclusive 2010 leadership survey conducted for the American Management Association (AMA) by NFI Research. “Purpose is the why behind everything within an organization,” says author John Baldoni, of the book, Lead With Purpose. Baldoni also believes that it is up to leaders to make certain that organizational purpose is understood and acted upon.
  • ERIC JACOBSON  |  FRIDAY, NOVEMBER 7, 2014
    [2010] How To Lead With Purpose
    It also includes the results of an exclusive 2010 leadership survey conducted for the American Management Association (AMA) by NFI Research. “Purpose is the why behind everything within an organization,” says author John Baldoni, of the book, Lead With Purpose. Baldoni also believes that it is up to leaders to make certain that organizational purpose is understood and acted upon.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, JANUARY 12, 2016
    [2010] Income Inequality Makes Whole Countries Less Happy
    A 2010 paper by psychologist Daniel Kahneman and economist Angus Deaton, both Nobel laureates, calculated that day-to-day happiness peaks at an income of $75,000 a year, after which it plateaus. (At Most talk of income inequality focuses on the problems of the very poor or the broader socioeconomic implications of rising inequality. What is less well-known is that income inequality makes us all less happy with our lives, even if we’re relatively well-off.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, JULY 17, 2012
    [2010] Morning Advantage: Why Gen X Has No Money
    family finances between 2007 and 2010 depicts declines across the board, including a 25% drop in net worth for households under age 34 and a 33% drop for those between 55 and 64. Today's lede item comes from HBR intern examplar Carla Yengo-Kahn. It’s tough to be stuck in the middle. The latest Fed report on changes in U.S.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, JULY 18, 2014
    [2010] The Case for Listening to the Maniacs
    It’s all in the way you think about them: "A 2010 study published in the Journal of Marketing Research found that amusement park guests who focused on the number of people behind them in line expressed more excitement about the ride they were going on, and were more likely to enjoy it, than those who focused on the number of people in front of them."
  • HARVARD BUSINESS REVIEW  |  MONDAY, MAY 18, 2015
    [2010] “Competitive Intelligence” Shouldn’t Just Be About Your Competitors
    In April 2010, Mars, one of the world’s largest privately owned businesses, embarked on a breakthrough initiative. For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. These simulations were not some computer-based hypothetical games.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, JANUARY 14, 2016
    [2010] Big-Project Engineers Have to Deal with Too Much Red Tape
    On August 5, 2010, a mine collapsed in Chile’s Atacama Desert, trapping 33 miners more than 2,000 feet underground. HBR STAFF. Nineteen days later, as rescue crews grew desperate, a 24-year-old field engineer named Igor Proestakis decided to travel to the site with what he hoped was a breakthrough idea: using a particular drilling technology, called cluster hammers, to cut through the collapsed rock.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, APRIL 18, 2013
    [2010] Languages Your Company Should Speak (But Has Never Heard)
    Of nearly 2 billion internet users estimated in 2010, 82% spoke one of 10 macro-languages — English, Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russian, and Korean. A few months ago, Microsoft announced the release of Windows 8 in a language that many tech analysts found to be a surprising choice — Cherokee. Just a decade ago, this Native American language had no speakers under the age of 40 with conversational fluency.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JUNE 13, 2012
    [2010] Morning Advantage: The Rich Are Making It Harder for the Rest to Get Ahead
    That thesis is certainly supported by Henry Blodget's pithy and provocative take on Americans' losing 40% of their net worth between 2007 and 2010. Here’s why it really does matter that inequality in America is increasing, Nobel laureate Joseph E. Stiglitz writes in Project Syndicate : As the rich get richer and more powerful, wealth becomes ever more concentrated at the top, and the rest of us have fewer opportunities to make a go of it in a sluggish economy.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JUNE 5, 2013
    [2010] Focus Your Strategy By Assessing Others'
    When Steve Jobs later recounted the story at a conference panel in 2010, the audience erupted in laughter. There''s a well-known anecdote about Gil Amelio, the CEO of Apple Computer just before Steve Jobs'' return in the late 1990s. In a conversation with a reporter, Amelio compared Apple to a ship loaded with treasure, but with a hole in the bottom, leaking water. "My My job is to get everyone to row in the same direction.".
  • HARVARD BUSINESS REVIEW  |  TUESDAY, AUGUST 11, 2015
    [2010] Clinton’s Proposals on Stock Buybacks Don’t Go Far Enough
    Clinton advocates full implementation of the executive-pay disclosure directives of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. HBR STAFF. The debate over how to reverse ever-increasing income inequality has moved front and center in the Democratic presidential campaign. In speeches on July 13 and July 24, front-runner Hillary Clinton first outlined and then elaborated upon her policy agenda for combating what she calls “quarterly capitalism.”
  • HARVARD BUSINESS REVIEW  |  MONDAY, NOVEMBER 2, 2015
    [2010] How Luxury Brands Can Motivate Service Employees
    According to employee survey data, that policy helped overall employee engagement rise by 12% between 2010 and 2014. Would Marilyn Monroe or Elizabeth Taylor have tolerated customer service shaped only by a checklist? Neither do today’s guests of the Beverly Hills Hotel, a favorite of those two actresses. While leading the 1,000 employees at the Beverly Hills and the Hotel Bel-Air, I’ve seen how a customer’s experience can change based on something as small as a smile.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JULY 23, 2014
    [2010] Should Couples Go into Business Together?
    Using a sample of 1,069 Danish couples that established a joint enterprise between 2001 and 2010, the study revealed that couples often establish a business together because one spouse (usually the female) has limited outside opportunities in the labor market. There’s a ton of advice aiming to answer whether or not couples working together is a good idea, as more and more couples are choosing to open joint firms. It’s been estimated that 3 million of the 22 million U.S.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, AUGUST 5, 2011
    [2010] Privacy is a Luxury You Don't Have
    One 2010 study showed Americans spend dramatically more time than the Swiss — two extra hours per day — on social media sites). I remember my first taste of social networking — a 2004 invitation to join Friendster. I declined, traumatized at the thought that people I didn't know would see information about me (the point of the site, which I deemed quite suspicious, was to help connect you with friends-of-friends).
  • HARVARD BUSINESS REVIEW  |  TUESDAY, AUGUST 26, 2014
    [2010] Who Pays Corporate Taxes? Possibly You
    These models are, as Jennifer Gravelle of the Congressional Budget Office pointed out in a 2010 summary of recent theoretical work , extremely sensitive to how open an economy is and how sensitive people are to incentives. Who pays corporate income taxes? Just one thing’s for sure: it’s not corporations. This is because, as Mitt Romney famously put it , “corporations are people, my friend.” They also sell to people, buy from people, and are owned by people.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JULY 31, 2013
    [2010] How E-Mail Marketers Can Survive Gmail's Tabbed Inbox
    In 2010, when Gmail''s Priority Inbox was introduced , marketers were similarly worried. Last week, I got an e-mail from one of my favorite e-list masters, Chris Brogan, imploring me to "shake [his] newsletter free from the clutches of the [Gmail''s new] Promotions tab.". Why did Brogan have to ask me to take charge of my Gmail? It was in response to Google''s newly formatted, tabbed inbox.
  • HARVARD BUSINESS REVIEW  |  MONDAY, NOVEMBER 25, 2013
    [2010] Imagine a Future Where Africa Leapfrogs Developed Economies
    Ecuador and Bolivia passed such laws in 2008 and 2010 , respectively. Dreaming about the future creates dissonance. On one hand, we like to imagine a future utopia: the world is at peace, the moon is colonized, cats and dogs get along, and we all travel to work via hover cars or teleportation. On the other hand, we are disheartened by more realistic thoughts in which the world of the future is pretty much as it is now, just with cooler gadgets and a faster Internet.
  • LEAD ON PURPOSE  |  SATURDAY, JULY 13, 2013
    [2010] Celebrity Leaders
    His books include: My Job My Self: Work and the Creation of the Modern Individual (Routledge, 2000); The Importance of Being Lazy: In Praise of Play, Leisure and Vacations (Routledge, 2003); Why It’s Hard to Be Good (Routledge, 2006); Seeking The Truth of Things (ACTA, 2010); The Ethics of Business with Alexei Marcoux (Rowan & Littlefield, 2012). Guest post by Al Gini and Ronald M. Green.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, MAY 20, 2015
    [2010] 4 Business Models for the Data Age
    The strategy appears quite profitable — some years ago Wired magazine predicted that, by 2010, half the value in the delivery of a shipping container, from half-way around the world, would lie in the data associated with the contents. Organizations have always depended on data — to manage operations, to communicate with customers, to pay employees and suppliers, to plan their futures, and so forth.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, JULY 19, 2013
    [2010] Reinvigorate a Disengaged Sales Force
    workers say they are "not engaged" or "actively disengaged" with their work, according to Gallup''s ongoing study of the American workplace from 2010 through 2012. A stunning 70% of U.S. Sales reps — the people who represent your firm with customers — are not an exception. What must you do, at a minimum, to regain the trust and recharge the talent of sales people? Two steps are foundational.
  • YOU'RE NOT THE BOSS OF ME  |  SATURDAY, APRIL 13, 2013
    [2010] Managing Your Personal Impact…One Boss’s Story
    This post was originally written in April 2010. It is meant to illustrate the importance of self-awareness in leadership and the value of really listening to the feedback we receive, even when it contains information we’d rather not hear. ==. Once upon a time, there was a Boss who was very sure of himself. He was strong and competent. He had built some admirable relationships with his peers and was well liked by his customers and the community at large. But he was also puzzled.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, APRIL 20, 2012
    [2010] Why Older Entrepreneurs Have an Edge
    The findings reinforce consistent research from the Kauffman Foundation, which shows that for 11 of the 15 years between 1996 and 2010, Americans between the ages of 55 and 64 had the highest rate of entrepreneurial activity of any age group. Randal Charlton had great strokes of midlife success — then he didn't.
  • TALENT TECHNOLOGIES  |  WEDNESDAY, NOVEMBER 30, 2011
    [2010] Executing your Strategy in Thailand and Asia
    A landmark study of over 1,500 face-to-face interviews with Global CEOs conducted by IBM in 2010 (the link to the study is here ) discovered that one issue stood out above all others: complexity. Executing Strategy in Thailand and in Asian economies is challenging, not only because of the numerous Human Resource issues that exist here, but also, as we have seen most recently in Thailand, because of the heightened risk of natural disasters.
  • RAJESH SETTY  |  SUNDAY, NOVEMBER 16, 2008
    [2010] Thanksgiving Wishes – Please download the full version of "Beyond.
    © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8 HELLO THERE AND WELCOME. You are a new visitor to this blog. Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. You REALLY should subscribe to our newsletter too - you will get exclusive content that is NOT featured on this blog once or twice a month. Its even 100% free! Rajesh Setty Entrepreneur. Author. Speaker Bringing Ideas To Life.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, JANUARY 25, 2013
    [2010] Studying India's Maha Kumbh Mela Festival
    Between 2000 and 2010, the population of Delhi burgeoned from 15 million to 22 million while Shanghai's population swelled from 14 to 20 million. Compare that to the recent rise of an impromptu city near Allahabad in India: In the week after January 14, 2013, the first day of the Maha Kumbh Mela festival — during which Hindus gather for a sacred bath at the confluence of the Ganga and Yamuna rivers — around 10 million people had gathered there.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, MARCH 1, 2016
    [2010] Why Today’s Corporate Research Centers Need to Be in Cities
    Consider the iPad, first released in March 2010; at the 2011 Consumer Electronics Show, close to a dozen tablets were on display. Something is happening in Midtown Atlanta. Georgia Tech’s city-centered campus has become one of the nation’s leading destinations for corporate research centers.
  • THE KINI GROUP  |  MONDAY, MARCH 20, 2017
    [2010] 5 Product Mix Enhancement Strategies for Margin Improvement
    The iPad has changed tremendously since its unveiling in 2010. Almost no product exists in a vacuum. It’s a part of both a broader product category and a part of a complicated network of transactions that lead to what is known as “product mix.”. This product mix refers to all the products within your business and how they interact with one another to drive profitability. As a result, you need to price each single product for maximum profit.
  • HARVARD BUSINESS REVIEW  |  MONDAY, SEPTEMBER 22, 2014
    [2010] Boards Are Terrible at Their Most Important Job
    And according to a 2010 report by BoardSource , such individuals are typically brought on for their professional expertise and ability to represent constituents — not for their talent in managing people. The chief responsibility of any board is management of the senior executive. Yet a recent Bridgespan Group survey of nonprofit CEOs found that nearly half (46%) got little or no onboarding help from their boards.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JULY 6, 2011
    [2010] How to Engage the Front Line in Process Improvement
    But when a recession and increasing competition hit in 2010, middle managers decided they wanted a more sustainable way to cut costs — they wanted cost reduction as a byproduct (not the focus) of process improvement. Since implementing the software tool in January 2010, process teams have completed 46 process projects, 82 smaller improvement assignments, and resolved 63 issues reported by frontline employees.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, DECEMBER 17, 2015
    [2010] The Internet Shouldn’t Run on Dirty Energy
    In 2010, data centers represented 2% of all electricity use in the United States. The internet may seem to exist in the ether, but its plumbing includes a vast network of data centers, also known as server farms, which need power to function. Globally, it equates to 2% of all annual emissions linked to climate change. While that amount may not sound like much, it is almost equivalent to the impact of shipping all goods around the world each year.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, FEBRUARY 4, 2015
    [2010] McDonald’s and the Challenges of a Modern Supply Chain
    In 2010, I wrote an HBR article predicting increased interest in supply-chain transparency: firms needed to develop strategies for knowing and explaining where stuff comes from. Recently, McDonald’s, the world’s iconic largest food service provider, has been (forgive the cliché) through the grinder. Poor performance has led to the departure of its CEO and plenty of critical attention in the business pages.
  • TERRY STARBUCKER  |  SUNDAY, OCTOBER 25, 2009
    [2010] The Most Important Blog Post You'll Ever Read
    Tweet This Post { 51 comments… read them below or add one } ← Previous Comments Ali Davies August 19, 2010 at 2:32 am Hi Terry, Your post reminded me that all we have to do for things to happen is to step out of the shadows and engage. Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full The Most Important Blog Post You’ll Ever Read by Starbucker on October 25, 2009 … is out there somewhere.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, MARCH 11, 2016
    [2010] Charting China’s Rising Individualism in Names, Songs, and Attitudes
    We sampled the 10 most popular songs every year under the Chinese National Radio Billboard from 1970 to 2010. China has experienced rapid changes over the past five decades. From 1979 to 2015, Chinese GDP per capita increased from 2.7% of U.S. GDP per capita to 23.6%. Average wages increased sixfold, while absolute poverty declined from 41% of the population to approximately 5%. While the economic change is undeniable, what about cultural change?
  • HARVARD BUSINESS REVIEW  |  FRIDAY, MARCH 15, 2013
    [2010] Data Can Open College Doors for Disadvantaged Kids
    In a 2010 nationwide survey by Deloitte , 92% of high school principals and teachers said that having data on students' academic performance in college was critical to evaluating the effectiveness of high school curriculum and teaching. A revolution in information technology has transformed businesses around the globe over the past two decades. More recently, companies have discovered that technology-enabled data is an underappreciated but highly valuable asset.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, DECEMBER 20, 2013
    [2010] Boards with More Women Pay Less for Acquisitions
    In a previous paper [ Levi, Li, and Zhang, 2010 ] we did examine the role of testosterone in M&As. Companies that have more women on their boards of directors make fewer bids for mergers and acquisitions — and pay less for acquired companies.
  • RETHINK HR  |  TUESDAY, SEPTEMBER 13, 2011
    [2010] Reprint: The Benefit of “Laid Off”
    Reprint from 2010. So about the title… umm you just got laid off, through no fault of your own. It can be difficult to sit on the other end of a desk. The supervisor or person who you feel might as well be holding a gun to your head to keep you from reaching over and slapping them for saying, “this is nothing personal.” Well guess what, they are wrong.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, AUGUST 30, 2013
    [2010] Will the Internet Destroy the Stock Market?
    That is what happened a few years prior when high frequency trading contributed to the May 6, 2010 " Flash Crash " in which the Dow dropped 1000 points in minutes, only to recover a few minutes later. Last week, the NASDAQ exchange froze for three hours due to a faulty connection. On Monday, Europe''s largest derivatives market shut down for an hour because of a glitch. Last month, 14,000 people in rural Iowa lost internet access after a minor car crash crushed a cable.
  • HARVARD BUSINESS REVIEW  |  MONDAY, MARCH 10, 2014
    [2010] Entrepreneurship Always Leads to Inequality
    The Boston Innovation District’s meteoric real estate prices are pushing the very entrepreneurs who made the district sexy towards neighboring districts where rents have not tripled since 2010. “Inequality is bad.” Inequality is dangerous.” “Our Our system is at risk due to increasing inequality.”. Wealth inequality is on everyone’s minds these days: citizens, political leaders, economists, policymakers and yes, business leaders.
  • HARVARD BUSINESS REVIEW  |  MONDAY, JANUARY 21, 2013
    [2010] It's Not All About Growth for Social Enterprises
    In fact, where Mentor Mothers are present, transmission rates are on average 9%, compared to the UNAIDS 2010 estimate of 27%. If you ask venture capitalists in Silicon Valley how they measure the success of business entrepreneurs, they would no doubt list off metrics having to do with fast growth: funding raised, people hired, customers acquired, revenue produced. The assumption is that company growth is good.
  • TERRY STARBUCKER  |  SUNDAY, NOVEMBER 22, 2009
    [2010] 20 Easy Ways to Take Social Media A Little Less Seriously
    Aydika Jack James July 30, 2010 at 1:06 pm LOVE this! Starbucker July 30, 2010 at 1:15 pm Hi Aydika! All the best, Terry Lisa Bruckner July 30, 2010 at 2:08 pm Aydika just forwarded this to me and in my rush, I didn’t read the title and thought this was a serious call to action. Starbucker July 30, 2010 at 2:30 pm Hi Lisa! Today is Wednesday, December 08th, 2010 "Dealing with the literal world in a favorable way."
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010] How Chinese Companies Can Develop Global Brands
    Also, while China’s outward-bound foreign direct investment (FDI) has grown from an annual average of below $3 billion before 2005 to more than $60 billion in 2010 and 2011, only one third of Chinese companies have seen international revenue meet expectations, according to Accenture. China leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest. Yet it does not have a single representative on Interbrand’s list of the top 100 global brands.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, MARCH 10, 2015
    [2010] Tackle Bias in Your Company Without Making People Defensive
    Barely a blip on Google’s radar in 2010, a Google trends search shows how much the term has now gone mainstream. Unconscious bias is all the rage. This is progress. Every manager can learn from the excellent The Invention of Difference by Jo and Binna Kandola, the 4-part series by Sheryl Sandberg and Adam Grant in the New York Times, or the various articles that have appeared in this magazine, by Herminia Ibarra, Robin Ely, and Deborah Kolb , Joan C. Williams , and others.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, MARCH 23, 2016
    [2010] Gun Manufacturers Need to Lead Change, Not Just Follow the Law
    Investors also did well: A $100 investment in Ruger in late 2010 was worth $443 in late 2015, while the equivalent investment in the S&P 500 yielded only $163 over that time frame. For some, guns are a great business. In the three years since December 2012 (the date of the Sandy Hook killings) the U.S.-based
  • HARVARD BUSINESS REVIEW  |  FRIDAY, SEPTEMBER 7, 2012
    [2010] Are You Growing Too Fast?
    And when Allen Printing's bank, facing problems of its own in 2010, suddenly called in its loan, the company was so strapped for cash that it had to file for Chapter 11. For Allen Printing, 2008 should have been a banner year. Sales at the family-owned printing business in Nashville, Tenn., hit an all-time high, but Paul Heffington, Allen Printing's owner and CEO, wasn't celebrating.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JULY 17, 2013
    [2010] The Era of Corporate Silence on Climate Policy Is Ending
    When the climate bill featuring this policy failed to pass through Congress in 2010, USCAP became quasi-defunct. "Tackling climate change is one of America''s greatest economic opportunities." So proclaims the Climate Declaration , a public statement signed by a fast-growing list of U.S. corporate giants, including GM, Nike, Intel, Starbucks, Unilever, eBay, Swiss Re, and even The Weather Channel. This new attempt to encourage companies to lobby for climate action is gaining steam.
  • HARVARD BUSINESS REVIEW  |  MONDAY, OCTOBER 29, 2012
    [2010] Why Polling Is Always Political
    When quantitative prognosticators like New York Times' 538 blogger Nate Silver argue that, in fact, oversampling accusations are overstated or that it's more statistically sensible to benchmark turnout projections against the 2008 presidential election than the 2010 congressional election, business leaders committed to data-driven decision making would be wise to look at the underlying reasons. Or a 30% level from the 2010 congressional election?
  • HARVARD BUSINESS REVIEW  |  THURSDAY, AUGUST 13, 2015
    [2010] The Gig Economy Is Real If You Know Where to Look
    First, there are clear growth surges in nonemployer firms in each of the two industries associated with passenger ground transit between 2010 ( when Uber launched in San Francisco) and 2013, and in the two industries linked with traveler accommodation from 2009 ( the year AirBnB opened ). A number of reports in recent weeks have stressed that employment effects of the so-called gig economy—contract workers on software platforms such as Uber and AirBnB—have been overstated.
  • HARVARD BUSINESS REVIEW  |  MONDAY, OCTOBER 15, 2012
    [2010] Countering a Customer Insurgency
    In 2010, Gap announced a brand new logo, then retreated after a week. We don't usually think of consumers as a threat to our business. But thanks to social and mobile technologies, consumers are now "hyper-connected and super-empowered," to use Thomas Friedman's memorable phrase. No longer passive audiences, they can organize to overturn even the most strategic initiatives. The result is a fundamental change that has put executive teams and board directors on high alert.
  • HARVARD BUSINESS REVIEW  |  MONDAY, APRIL 8, 2013
    [2010] High Speed Rail Versus Austerity
    Between 2006 and 2010, the Chinese central government spent billions of dollars on new bullet trains that connect second and third tier cities with the mega cities of Beijing, Shanghai, and Guangzhou — but of course bullet trains don''t connect every smaller city to a mega city. Philadelphia is 101 miles from Manhattan, and the current travel time between the two cities is about 1 hour and 50 minutes.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, APRIL 13, 2016
    [2010] Complying with Family-Friendly Leave Policies Is Not Enough
    Since 2010, the PPACA requires employers with 50 or more employees to provide “a place, other than a bathroom, that is shielded from view and free from intrusion from coworkers and the public, which may be used by an employee to express breast milk.” New York recently became the fifth state to pass paid parental leave. Obviously, this action has major implications for U.S. employers, since the United States is the only developed nation without paid maternity leave.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, JANUARY 17, 2017
    [2010] What Matters More to Your Workforce than Money
    A 2010 study from Princeton University researchers showed that having a higher income increases happiness but only up to about $75,000 per year. Economists have long argued that money doesn’t buy happiness. But compensation is still a major factor for us when we’re considering where to work. What do we know about how more pay influences employees’ motivations?
  • HARVARD BUSINESS REVIEW  |  MONDAY, NOVEMBER 28, 2016
    [2010] How Domino’s Pizza Reinvented Itself
    Doyle became CEO in 2010, after some troubled years , when the company’s growth was slow and its stock price was stuck, a lame $8.76 I spent the last 18 months researching and writing a book on how organizations and leaders can do extraordinary things, even if they operate in pretty ordinary fields. You don’t have to be a programmer in Silicon Valley or a gene splicer in biotech to unleash exciting innovations and create huge value.
  • HARVARD BUSINESS REVIEW  |  TUESDAY, OCTOBER 16, 2012
    [2010] The Middle East Could Be a Cradle of Innovation
    Long before the Arab uprising in 2010 — and uninhibited by uncertainty and instability today — Middle East entrepreneurs have used innovation to overcome challenges and to find new opportunities for growth. We in the West tend to think of innovation as the next, new, shiny, tech, globally-accepted thing. But in emerging growth markets, new access to even existing technologies (e.g.,
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, OCTOBER 23, 2013
    [2010] Don’t Build Your Startup Outside of Silicon Valley
    The percentage of all companies founded in 2008, 2009, and 2010 located in California, Massachusetts, or New York who have received a second round of funding is 10-15% higher than what you’d expect based on who received an initial round of funding. The entrepreneurial zeitgeist today is hard to ignore. Startup America regions have been launched in 32 states. MBAs are flocking to internet startups at an unprecedented clip — faster than during the original dot-com bubble.
  • HARVARD BUSINESS REVIEW  |  WEDNESDAY, JULY 13, 2016
    [2010] The Data-Driven Case for Vacation
    During 1982 and 2010, the two years since 1981 with the highest unemployment, people still used an average of 20.9 Over the past three years, we have partnered with the U.S. Travel Association to more clearly understand the relationship between well-being and taking time off from work. Our hypothesis has been that without recovery periods, our ability to continue performing at high levels diminishes significantly.
  • HARVARD BUSINESS REVIEW  |  THURSDAY, DECEMBER 20, 2012
    [2010] China Wants the U.S. to Avoid the Fiscal Cliff, Too
    Specifically, we estimate that between 2010 and 2020, the people of China will spend $41.5 From 2010 to 2020, annual per-capita incomes in China will increase, on average, from about $4,400 to approximately $12,300. The world's two most significant economies will both benefit from a swift and sensible resolution of the current federal budget crisis in Washington. The Chinese want stability in America. They want to see the U.S. market growing. They want to sell the U.S. goods.
  • HARVARD BUSINESS REVIEW  |  FRIDAY, FEBRUARY 3, 2017
    [2010] How Pharma Can Fix Its Reputation and Its Business at the Same Time
    The estimated return on these (fewer) products has itself declined substantially since 2010, from 10.1% The business model of research-based pharmaceutical companies is under significant pressure. Their return on R&D investment has dropped to its lowest levels in decades, and their public reputation in the United States and abroad is worse than ever.
  • RAJESH SETTY  |  TUESDAY, JANUARY 17, 2012
    [2010] Dave Gardner on Using Social Media to Connect With Big Companies
    Back in 2009 and 2010, I experienced a few Dell business execution issues. Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) The story was fascinating and it was very different from the stories that are common out there. The common stories have a general theme of increasing your presence and getting more followers.
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