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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. At many companies we work with, analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.

Finance 13
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What GE’s Board Could Have Done Differently

Harvard Business Review

in 2013 to 3.7 The Board Had No Finance Committee. GE’s board had another major structural defect: It lacked a finance committee. If the GE board had had a finance committee, the board might have done a better job of overseeing the design and funding of its retirement plans. The board has since transformed.

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Rethinking the Bank Branch in a Digital World

Harvard Business Review

More US bank branches closed in 2013 than ever before. Branches in the US accounted for roughly three-quarters of primary new account openings in 2013. JP Morgan Chase, although a digital innovator, has opened 600 branches since January 2010 while closing 325. Finance Internet Retail'

Banking 10
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We Recorded VCs’ Conversations and Analyzed How Differently They Talk About Female Entrepreneurs

Harvard Business Review

In the European Union, government VCs allocated €3,621,000,000 to finance innovation and growth in small and medium-size businesses from 2007 to 2013. Women were also denied financing to a greater extent than men, with close to 53% of women having their applications dismissed, compared with 38% of men.

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How Large NGOs Are Using Data to Transform Themselves

Harvard Business Review

and globally, and Habitat for Humanity, which works in 70-plus nations to provide home construction, rehabilitation, and increased access to shelter and financing, gathered data from their sites to make the case for profound change. In 2010, the Seilers surveyed all officers and social services staff. Frontline Data as Wake Up Call.

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Where There’s a Why, There’s a Way

Harvard Business Review

Trish Costello, founder of Portfolia, knows her “why”: assist starts-up in growth and financing. Then, in 2013, she launched Portfolia, a platform that allows start-ups to raise money from the crowd, whether family, friends, or professional investors. Then in 2013, he made a big gamble on a how.

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Study: Employees Want Employers to Talk Politics

Harvard Business Review

According to the 2010 National Poll commissioned by BIPAC and performed by Moore Information, Inc., overall, our studies consistently and conclusively show employed voters believe (43% in 2008, 52% in 2010) their employer "should be active in promoting public policies favorable to their industries." And I don't see a problem in that.