In his book The Speed of Trust, Stephen M.R. Covey defines the “4 Cores of Credibility” as foundational elements that make you believable, both to yourself and to others. The first two cores deal with character, the second two with competence:

Core 1: Integrity: Many equate integrity with honesty. While honesty is a key element, integrity is much more. It’s integratedness, walking your talk and being congruent, inside and out. It’s having the courage to act in accordance with your values and beliefs. Most violations of trust are violations of integrity.

Core 2: Intent: At the core of intent are motives, agendas and the resulting behavior. Trust grows when your motives are straight forward and based on mutual benefit — when you genuinely care not only for yourself, but also for the people you interact with, lead or serve.

Core 3: Capabilities: Your capabilities are the abilities you have that inspire confidence — your talents, attitude, skills, knowledge and style. They are the means you use to produce results.

Core 4: Results: Your results comprise your track record, your performance and getting the right things done. If you don’t accomplish what you are expected to do it diminishes your credibility. On the other hand, when you achieve the results you promised, you establish a positive reputation of performing, of being a producer.

Each of these cores is vital to credibility. They work together to build trust. The strength of your character and competence equate to the strength of your leadership.