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Who Rules the Web Now?

Harvard Business Review

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." Owning the audience is an imperative. Fourth, monetizing audiences requires analytics.

CPA 15