The Hard-Knock Valuation of Brand Equity Growth | In the CEO.
In the CEO Afterlife
OCTOBER 11, 2011
In the CEO Afterlife. For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet. Human Resources.
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