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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet. Human Resources.

Brand 253
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Avon CEO Andrea Jung Takes Seat on Apple's Board :: Women on Business

Women on Business

NASDAQ: APPL ) has named Andrea Jung , CEO of Avon  (NYSE: AVP ), as the eigth member of its board of directors. Steve Jobs, Apple’s CEO, stated that Jung will bring a “new dimension&# to the company’s board. Andrea Jung is the first woman and the first Asian to hold a seat on Apple’s board.Â

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EBay CEO Meg Whitman to Retire :: Women on Business

Women on Business

Meg Whitman, 51, has been quoted saying a CEO should never stay with the same company for more than 10 years, because by that time the company needs a fresh outlook. She joined eBay in 1998 and now, 10 years later, she’s following her own advice and leaving the company she helped drive to online success.

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Marshall Goldsmith and the Thinkers50 Leadership Award

Marshall Goldsmith

What Got You Here Won’t Get You There In Sales – McGraw Hill 2010. MOJO: How to Get It, How to Keep It, and How to Get It Back When You Lose It – Hyperion 2010. Economic Times (India) – top CEO coaches of America. National Academy of Human Resources – Fellow of the Academy (America’s top HR award). Brief Biography.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&# Moving on…Believe it or not, CEO is not always synonymous with all knowing business guru.

Blog 289
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Strategy 131
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Preview Thursday: No Ego by Cy Wakeman

Lead Change Blog

For the first time, I would be leading a team, which got me a free ticket to the Human Resources boot camp for managers. Can you imagine what would happen if I went to the CEO and said, “I plan to spend 10 hours a day in a series of 45-minute one-on-one meetings talking about stuff that doesn’t add one whit of value to the company.

Open-book 260