ADSDAQ: An Ad Network That Allows You to Set the Price

Managing Communities

They ask you to set the CPM (cost per 1,000 impressions) rate that you want to receive and they pay you exactly that – and only that. ADSDAQ is an ad network with an interesting twist. Nothing more, nothing less. If they don’t have any ads to run where they can pay you that amount, [.].

Minimum CPMs, CPM Floors, Floating Defaults and How They Can Make You More Money

Managing Communities

photo credit: thievingjoker The way that an advertising network generally works is that they serve as many paying ads as they possibly can and then they will serve what is called a default. The default is an image or advertisement (often times this is code for another ad network) that you specify for them to [.].


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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8 HELLO THERE AND WELCOME. You are a new visitor to this blog. Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself.

Who Rules the Web Now?

Harvard Business Review

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." They're out to kill the cost-per-thousand or CPM-based ad sales model. [For more, visit the Communication Insight Center.]. At the recent Online Publishers Association Member Summit, the two of us gave a keynote in which we presented some hypotheses about the future of online competition.