Vijay Govindarajan and Chris Trimble on Innovation Execution: Fundamental Core Principles
First Friday Book Synopsis
SEPTEMBER 17, 2013
In their latest collaboration, Beyond the Idea, Vijay Govindarajan and Chris Trimble, explain how to execute innovation in any organization. As they explain, “The most important message in Beyond the Idea is very simple: innovation execution is its own unique discipline. It requires time, energy, and distinct thinking. Unfortunately, few companies treat it as such. […].