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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined.

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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. CoachStation provides consulting and business advisory, coaching / mentoring and human resource related offerings.

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WOMEN: As we THINK, so we are

Women in the LEAD

Debbe Kennedy founder, Global Dialogue Center home of Women in the Lead author, Putting Our Differences to Work The Fastest Way to Innovation, Leadership, and High Performance ** 2010 Axiom Business Book Award Winner** Bronze - Human Resources and Employee Training.

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