The famous Nike advertising campaign taught us to just do it! When an opportunity arises, it’s a wise person who takes advantage.

Why does it seem so difficult, so risky at times to jump at new opportunities? Perhaps it’s the fear of what we might lose or what might happen if we take a risk. Dr. Wayne Dyer, prolific author and speaker, shared this insight into personal opportunity:

You’ll seldom experience regret for anything that you’ve done. It is what you haven’t done that will torment you. The message, therefore, is clear. Do it! Develop an appreciation for the present moment. Seize every second of your life and savor it. Value your present moments. Using them up in any self-defeating ways means you’ve lost them forever.

This same philosophy also applies to companies and organizations. Leaders who understand the markets they sell to and take advantage of new opportunities will receive the same rewards Dr. Dyer expresses for individuals. Leaders must be wise; however, those that look for and take advantage of new, favorable-looking circumstances will reap the rewards.