Harvard Business Review

NOVEMBER 21, 2011

Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. The Cambridge Group conducted a Pricing Power Study across 124 everyday consumable categories using Nielsen data from 2008 to 2010. Between 2008 and 2010, prices of these products grew 17%, while sales grew by 14%.

Retail 15

Retail P&L Merchandising Hedge 15

Harvard Business Review

JULY 17, 2015

The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013. The owners of Service Merchandise and Woolworth’s have both benefitted from this line of thinking.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

JUNE 28, 2016

In the chart below, different countries are sized in proportion to merchandise exports by, respectively, UK and France to them. On this dimension, and on most others, France’s EU dependence is significantly higher than the UK’s.

GDP 8

GDP Long-term Merchandising Benchmarking 8

Harvard Business Review

JULY 21, 2017

To embrace this market shift, retailers will need to experiment with a range of technologies and strategies across marketing, supply chain, and merchandising. When eyeglass maker Warby Parker launched in 2010, its founders had $2,500 seed funding and impressive business school pedigrees. billion valuation within five years.

Retail 8

Retail Supply Chain Merchandising Brand 8

Harvard Business Review

JANUARY 31, 2011

The National Football League (NFL) championship game set a record for the most-watched TV program in history in 2010 , at 106.5 Independently owned franchises compete on the playing field but share resources, such as television and merchandise revenues, through the NFL alliance. million viewers.

Franchising 15

Franchising Merchandising Hammer Brand 15

Harvard Business Review

APRIL 4, 2013

Excited about the opportunity, I bought the brand in the fall of 2010, became CEO, and our team immediately invested significant resources into understanding who was buying Zevia, and why. European, Latin American and Asian countries also have approved it. Zevia was often a planned purchase, not an impulse buy.

Maturity 8

Maturity Merchandising Retail Brand 8

Harvard Business Review

DECEMBER 9, 2015

In 2010, Nike launched the Nike+ app , which allowed runners to track and share their paths via Twitter and Facebook. Today, many customers (and particularly Millennials) are urgent and social at heart, and yet few brands have mastered the art of merchandising their wares with the same attributes.

Marketing 8

Marketing Brand Merchandising Advertising 8

Harvard Business Review

JULY 25, 2013

million in 2010, making it the world''s sixth largest car market. It tested different store formats and varied merchandise mixes to understand which approaches would work in what markets. Not surprisingly, Chrysler is notable for its near-absence — in 2012, Chrysler-Fiat''s share was 0.4%— from the Indian market today.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

JUNE 1, 2015

” So in 2010, after a successful 18-year-career in high-tech PR, she quit her job to launch Stripedshirt , a company selling fashionable, feminine shirts in team colors. She’d dutifully don a Red Sox jersey, but she’d quietly seethe. “I didn’t want Wade Boggs’s name on my back,” she recalls.

PR 8

PR Career Apparel Video 8

Harvard Business Review

JANUARY 12, 2015

An often-quoted 2010 Wall Street Journal article, “ The Case Against Corporate Social Responsibility ,” laid out the argument clearly: “the fact is that while companies sometimes can do well by doing good, more often they can’t.

Ethics 8

Ethics Marketing Brand Morale 8

Harvard Business Review

AUGUST 6, 2014

The previous year the company had generated more than $4 billion in gross merchandise sales through its platform, yielding about $50 million in revenue. A 2010 Harvard Business School case by Julie M. We met with founder Jack Ma and his chief financial officer at the time, Joe Tsai, and we immediately felt a strong cultural alignment.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

Harvard Business Review

FEBRUARY 6, 2017

In 2010 I spent an afternoon with one of CEO Mike’s highest-performing store managers, a person I will call Ethan. Ethan talked about all the times he’d been told no in his career: on plans to merchandise products, sophisticated inventory control systems, and basic training handbooks.

Creativity 8

Creativity Budgeting IPO Merchandising 8

Harvard Business Review

JANUARY 3, 2014

By 2008 we had hit $1 billion in gross merchandise sales. This is an excerpt from How I Did It: Zappo’s CEO on Going to Extremes for Customers from the July 2010 issue of Harvard Business Review. But the economic slowdown made for a crazy year. Culture That Drives Performance. An HBR Insight Center.

CEO 8

CEO Call Center Real Estate Merchandising 8

Harvard Business Review

JANUARY 27, 2012

Like Bag Borrow or Steal (another rental player), RTR enables time-sharing of merchandise. Extreme Service: Not long ago, Net-À-Porter , the full-price fashion site acquired by Richemont in 2010, represented the ultimate in service: beautiful packaging; personal shoppers, new selections every day.

Retail 15

Retail Fashion Merchandising Apparel 15

Harvard Business Review

MAY 3, 2018

From 2010 to 2017, the market cap of GAFAM companies increased by $2.6 The company, however, is aiming to achieve half of its gross merchandise value from overseas sales by 2025. Wealth also tends to stay in-region, as outside investors tend to be locally based. And the amounts involved are huge.

Company 8

Company Venture Capitalist GDP Retail 8