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StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance

Strategy Driven

Marketing & Sales StrategyDriven Podcast brand relevance david aaker marketing and sales prophet strategydrivenAdditional Information.

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Jennifer L. Aaker and Andy Smith: An interview by Bob Morris

First Friday Book Synopsis

Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. Integral Inc.

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David A. Aaker: An interview by Bob Morris

First Friday Book Synopsis

In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers.

The Dragonfly Effect: A book review by Bob Morris

First Friday Book Synopsis

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) In this book written with Carlye Adler, Jennifer Aaker and Andy Smith explain how to “leverage the power of the new social media to do something that [.].

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The McKinsey Quarterly: Most popular articles (First Quarter, 2011)

First Friday Book Synopsis

In case you missed them, these articles have been most popular with the McKinsey Quarterly‘s readers in the first quarter of this year. STRATEGY Have you tested your strategy lately? Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. Click [.].

Secrets of Social Media Revealed 50 Years Ago

First Friday Book Synopsis

Here is an excerpt from an article written by David Aaker for the Harvard Business Review blog. Bob's blog entries Brand Relevance: Making Competitors Irrelevant David Aaker Ernest Dichter Harvard Business Review blog HBR email alerts HBR.

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How to Use Social Media to Drive Social Change

Leading Blog

The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal.

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The Ultimate Leadership Tip (From a Trend Too Compelling to Ignore)

Terry Starbucker

A 2011 report commissioned by the Career Advisory Board and conducted by Harris Interactive, found that the No. Be more human. And guess what?

Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

Brand Relevance : Making Competitors Irrelevant by David Aaker. Brand Relevance. A brand, perhaps Cadillac, is then selected. Prius. Kindle.

Personal Needs vs. Customer Relationships

Strategy Driven

Complimentary Resource – 2011 Trends Report: Customer Relationship Management. Emotional Needs Not Yet a Business Priority.

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Secrets of Social Media Revealed 50 Years Ago

Harvard Business Review

David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. The study was reported in a 1966 article in HBR. A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands.

Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? link] # leadership #. Why so? link] #. dQQ2hS Great review! #. link] #.

Twelve Ways to Create Barriers to Competitors

Harvard Business Review

David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. The only real way to grow sales and profits is to create innovative offerings with some "must haves" that define new categories or subcategories for which competitors are not relevant. Scale.

How CMOs Build Brands by Collaborating Across Silos

Harvard Business Review

David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Use teams.

Make Your Competition Irrelevant

Harvard Business Review

David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. When a brand sallies forth into the marketplace, there are essentially two bases on which it can compete. New and improved" — whether faster, cheaper, or better — is the mantra.