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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). W HO IS Gen Z? What is their frequency?

Marketing 262
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The 2011 Global Top 25 Companies for Leaders

Great Leadership By Dan

Last month Aon Hewitt, The RBL Group and Fortune announced their Global Top Companies for Leaders list. and import their leadership development programs, now they are creating their own, in order to reflect their own cultural and market nuances. While it used to be emerging economies like China and India would turn to the U.S.

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The Rise Of Deglobalization

The Horizons Tracker

The rise of deglobalization and the resulting uncertainty in the global business landscape has prompted technology-based industries to reevaluate their overarching strategies. In this context, the question arises: how can industrial companies ensure sustainable growth in today’s global markets?

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Help Your Global Talent Succeed and Lead - Cultivate Communication Skills

Great Leadership By Dan

Guest post by Nancy Vason: As leaders of global businesses, you draw from a deep well of talent. You employ engineers, plant managers, economists, IT managers and marketing directors from all over the world. Are they leading global teams? How can you cultivate the communication skills of your global team?

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What Has 2011 Taught You About Business and Leadership?

Tanveer Naseer

As this is the last week of the year, many of us are understandably looking back at the past 12 months and discussing what we consider to be the significant events of 2011. In most cases, such discussions tend to focus on the numerous challenges and upheavals we’ve either watched from afar or witnessed first-hand.

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The Global Innovation 1000 (2011): Why Culture is Key

First Friday Book Synopsis

Tom Stewart is Booz & Company’s Chief Marketing & Knowledge Officer. In a recent email update, he asks several intriguing questions: Are there CEOs anywhere in the world who want their companies to become less innovative? Is anyone calling on employees to do a better job of thinking inside the box?

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What a treat! The “Five Best” of The McKinsey Quarterly’s articles published in 2011

First Friday Book Synopsis

According to the Quarterly‘s readers, these are the five best articles published in 2011. We’re all marketers now Engaging customers today requires commitment from the entire company—and a redefined marketing organization.more Global cities of the future An interactive [.].