Five Foundational Truths of Youth Marketing (and Leadership)
Leading Blog
FEBRUARY 5, 2020
They are people born between 1996 and 2011. In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. In the book, they list the five foundational truths of youth marketing (and leadership). What is their frequency?
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